Have you dabbled in a bunch of different channels just to see what sticks? Is the vast majority of your budget going toward Meta and Google year after year without much to show for it? Concerned that you’re past the point of diminishing returns or sleeping on a massive opportunity?
We’ve got you covered.
Our planning team can deliver a comprehensive planning playbook, including:
- Customer Insights
A breakdown of your ideal customer profile, how they consume media, what messages resonate with them, and how they discover brands.
- Detailed Budget Allocation
Ad budgets against every channel, tactic, and stage of the funnel flighted out for the next 12 months. This plan is informed by the channels that index most highly with your target audience, our thousands of media mix models, and over one thousand incrementality experiments.
- Data Driven Forecast
The likely impact of the media plan on your revenue (and if applicable, various levels of profit all the way down to net income). Our forecasting methodology has been back tested for predictive accuracy across billions of revenue and ad spend.
- Testing Roadmap
The process and priority of what to test and when, factoring in your brand’s seasonality and the order of importance. Validating what will and won’t work early on in the plan will eliminate any doubts about going all in during peak season.
- Creative Strategy
Messaging, traits, and specific creative styles that align with your ideal customer profile and the channels that they consume. You don’t want to deploy high production value TV shoots to TikTok; we’ll help you navigate the nuance.
In short, it includes everything you need to hand off to any competent media team and execute, all backed up by data and informed by our extensive history in the industry.