Our programmatic marketing services let you focus on scaling your business, while we optimize your ad spend.
GROWTH MARKETING
Drive brand awareness and revenue with an award winning programmatic advertising company.
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Drive Incremental Sales with Programmatic Advertising
Managing your ad spend initiatives effectively across multiple publishers is hard.
Plus, you have other things to do.
You need a partner like Power Digital. We’re a digital marketing company that has a pulse on all things programmatic, understands your industry and competitors, and knows how to maximize your dollar to drive results, using the best technology to get there.
Our programmatic advertising company that will expand your reach with addressable, targeted ads that find your target audience in real-time. Don’t have the assets? We’re a programmatic ad agency that has you covered with sophisticated performance creative.
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Automated Media Buying
A powerful, automated technology to instantly buy media for instant programmatic media buying
Real-Time Multi-Channel Impact
High-impact digital media on multiple channels in real time to put your brand name in front of customers
ROI-Driven Customer Growth
A customer acquisition strategy that optimizes in real time and an incremental measurement approach, to prove out the return on investment (ROI) of media.
Our Programmatic Services
Programmatic Digital Advertising: Efficient, effective and scalable.
The right programmatic agency can directly target a user and attribute media across multiple channels and devices, even within households. The efficiency, effectiveness, and accuracy of automating the process, without having to set up individual direct deals, is a game-changer.
Analysis
Before a contract is ever signed, we get to know your business with a detailed analysis of your advertising strategy. We provide an in-depth report of what’s working and what isn’t, and the opportunities that we’ve found tailored to your specific business.
Strategy
Once your appraisal is complete, we start mapping a plan for getting the best return on your investment with your ad spend from your programmatic advertising strategy.
Our approach is backed by years of experience and research into your specific industry, target market, and niche.
Implementation
Now that we’ve laid the critical foundation, it’s time to implement your personalized programmatic advertising strategy and start driving more results to your business.
Coverage & Results
Programmatic advertising is a powerful marketing tool because it allows you to get real-time visibility into results and pivot fast. We’ll monitor your programmatic advertising campaign success, make adjustments as needed and brainstorm how to keep growing profitably.
- We start by getting to know you, your products or services, and what you’ve done so far to make your digital mark. Our proprietary technology, nova, analyzes businesses through first-party data to build informed marketing plans– putting advertisers and marketers in a strategic seat at the table to ensure we are looking at the impact of marketing on your revenue and brand growth, as a whole.
- We craft a programmatic ad campaign that gets you real results, with high confidence, thanks to nova.
- The work begins. Building the foundation, optimizing media spend, and enabling your programmatic ads to get smarter daily, driving quality traffic, engagement and conversions. From increased traffic and enhanced engagement, to consistent conversions – you’ll know when our digital ads plan kicks off.
- Real-time results––reported the way you need them––just in time for that ad-hoc executive meeting
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Learn more
Learn more about Programmatic Advertising.
Discover how our industry experts leverage targeted media channels to connect your brand with the right audience and drive measurable, impactful results.
What media channels can Power Digital activate on?
Currently, Power Digital can activate on the following media channels:
- CTV
- Streaming Audio/Podcast
- Digital OOH
- Display
- OLV
- Native
- Direct Mail
How does programmatic advertising improve targeting?
Programmatic advertising is designed to reach the ideal customer based on your specific advertising goal. For example, this may include IP targeting (based on specific IP addresses, such as those with specific business types), geolocation ad placement targeting, contextual keywords and more.
Can I measure results in real time and adjust as needed?
Unlike traditional advertising, such as billboards or print advertising, you don’t need to wait until the ad campaign is over to view results. Programmatic advertising enables you to view results in real time and adjust your ad campaign as needed.
How does programmatic advertising streamline campaign management?
Programmatic advertising allows you to zero in on the best advertising channel to reach your target audience. But it also empowers you with complete visibility regardless of that advertising channel. For example, all advertising campaigns are viewed across a single system, allowing you to easily measure the success of your efforts.
Does programmatic advertising help increase my reach?
There are 4.5 billion internet users, but only a small fraction of those viewers are right for your specific campaign. Programmatic display advertising allows you to reach more people in your specific target market in a way that feels personalized and relevant, producing optimal results. This type of advertising shows how many impressions you receive, who viewed a specific advertisement, their location and more critical details.