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PR Agency San Diego, California
Public Relations plays a key role in new product or service developments, reputation management, and overall top of the funnel brand awareness.
Why Public Relations?
Public Relations involves developing relationships with media members covering verticals relevant to what your business provides. Whether it’s technology, business, lifestyle, fitness, food, parenting, home, or healthcare media, the foundational element to all of media campaigns is established relationships with key media members.
The goal of a PR placement is to introduce your brand to a new and highly relevant audience. Getting featured within a trusted media outlet that is relevant helps your company gain trust and cultivate a positive reputation amongst your target audience, building brand awareness, business credibility, and buzz.
PR is a great way to put your business on the map and develop long-term partnerships for years to come.
Bring Credibility To Your Brand
Reach Millions of New Prospects
See Long-Lasting Impacts on Revenue
"The Power Digital team was able to guarantee placements for The Draw Shop on highly authoritative media outlets, which have increased our organic revenue by over 175% within one year.
They have the highest quality SEO outreach process I have ever seen."
Why Choose Us?
If you’re looking for a PR agency, San Diego has plenty to come by, but why us? The PR and Outreach team at Power Digital Marketing comprises individuals with years of experience developing connections and relationships with countless media members and publications. Our team of PR experts takes care of the heavy lifting, as they work to develop media campaigns and conduct outreach to top-tier and trade media outlets, bloggers, influencers, and even broadcast networks.
We also support with SEO outreach for SEO link building strategies. Our marketing team also has the skills and experience to create a crisis communications strategy to guide you and your business through media trainings to set your best foot forward when a crisis occurs as well as trade show media outreach and award submissions.
Press tiers (trade, top tier, blog, broadcast) and categories (technology, health, business, finance, lifestyle, women’s interest, fitness, pet, home design etc)
Develop media materials including
Targeted media list with relevant reporters, media, influencers PR Strategy to serve as roadmap with press targets and story angles Quarterly pitching calendar with campaign themes and targets Thought leader bios and fact sheets Editor briefing sheets as interviews arise
Conducted pointed outreach with customized pitches
Support with trade show and event outreach when needed
Facilitate interviews, media trainings, and thought leadership pieces to secure coverage
Report on secured coverage weekly and in-depth monthly reporting
Frequently Asked Questions about PR
What is a PR audit?
The Power Digital PR audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous outreach and placement efforts to gain a deeper understanding of your current PR strategy. Specific elements of evaluation include current media placements, story angles used, press release or event opportunities, and an analysis of previous placements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your outreach and grow your business.
What is SEO outreach and link building?
SEO (search engine optimization) outreach and link building is the process of creating backlinks on other sites in order to build your credibility. A backlink, also known as an inbound or incoming link, is created when another external website links to your site. Such links are particularly valuable for SEO because it helps to build a positive reputation for your website and its content. When many different sites link back to the same webpage or website, it allows search engines to infer that the content is worth linking to.
What is a press release?
A press release is generally a written statement or recorded communication directed at news media to announce something newsworthy. Such announcements could include merger or acquisition activity, new product releases, new office locations, and more! Knowing when and where to publish your press releases is much more complex than it sounds. Our team of PR specialists can help you identify these opportunities and make the most of them by developing an effective PR campaign and strategy.
A press release can also be called a news release, media release, press statement, or video release depending on the medium being utilized.
What is top tier outreach?
Top tier outreach is the process of contacting well-known publications in an effort to have them feature, or place, your product, service, or company in a story. Such publications include Forbes, The Huffington Post, and The New York Times. Features in top tier publications are crucial to increasing your brand awareness and credibility. Connecting with these outlets requires in-depth knowledge of what they look for and how to pitch them. Thankfully, our team is well-versed in these practices and can leverage this knowledge to help you succeed.
What is blogger outreach?
Much like it sounds, blogger outreach is the practice of reaching out to bloggers with high follower counts in order to get them to backlink to your site or a feature article. But you can’t just reach out to any blogger. You will only want to reach out to those whose audience would find your product or service relevant and useful. Anything else would be a waste of time. This is not to be confused with influencer marketing, which is an entirely different practice.
What is broadcast outreach?
This is the process of reaching out to and pitching broadcast networks in regards to your product. Whether television or radio, such networks tend to reach a large and broad audience which can help your company gain invaluable exposure. Such outreach could result in a number of outcomes, including feature segments, product placements or brand mentions. Building these relationships, however, is difficult, which is why the Power Digital team has spent time doing so in order to help our customers gain access to the right people.
What is digital PR?
Digital PR is the practice of networking with journalists, bloggers, and influencers in order to gain high-quality backlinks and social media mentions to improve SEO. Ultimately, this process helps to increase your online presence and drive more traffic to your website. However, it can be tedious and frustrating to build those relationships. Thankfully, the team at Power Digital has extensive networks that they leverage on behalf of our clients in order to achieve the best placements possible.
How much does PR cost?
At Power Digital, our strategies are customized based on the individual business and its unique needs and goals. So we can’t give you a specific number without first reviewing your current PR strategy. Use one of the forms above or below to request a FREE PR audit and we will review your current placements and outreach. From there, we can provide an estimated cost and plan for any changes that need to be made.
"Power Digital has been a game changer for the Essentia brand. Their digital public relations team has helped us secure coverage on top-tier publications, such as Forbes, as well as earn of the most highly engaged blogs in our niche market."
"Even when something goes wrong, they don't first look to figure out who is to blame, they get it fixed. How businesses act when something goes wrong is a key indicator of how they act, period."
"Power Digital is always looking for ways to help us improve our digital efforts and ensure our satisfaction. I consider Power Digital an extension of my marketing team and a trusted strategic advisor."
Get your free, no-strings appraisal that other PR firms would bill for.
Past Media Placements
to get a baseline of where your brand has been featured and how well it worked.
Best Media Matches
to pair you with quality outlets that fit with your brand.
Possible Story Angles
to make unique, intriguing pitches for each specific outlet.
Press Release Opportunities
and how to present them to pique the curiosity of new prospects.
that will help you secure impactful media coverage and drive brand awareness.
Power Digital Marketing's case study on social media and influencer marketing for Pet Conscious. Check out our strategy and results here.