Get full-service email marketing strategy and implementation that consistently and reliably churns out ROI.
GROWTH MARKETING
Email marketing strategies & automations to increase sales from your list.
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Send your customers the only marketing emails they'll want to read.
Day in, day out, your customers are flogged with marketing emails all clawing for their attention. And where do most of them go? To the void of “unreads”. Or the trash. But it doesn’t have to be that way for yours.
If done right, email marketing can pull in an average ROI of 122% according to an eMarketer study. But “doing it right” is tough.
Luckily, you don’t need to know the difference between an “ugh, next” email and an “uh – YES” email. Because we do.
Get in touch
Nurture Leads From Warm to Hot
Turn curiosity into commitment with targeted email and SMS that engage leads at every stage, transforming interest into loyal customers.
Build Trust and Credibility
Every message strengthens your brand’s credibility. Our expertly crafted emails and SMS build trust, making your brand recognizable and reliable.
Churn Out Sales Like a Machine
Email and SMS aren’t just communication tools—they’re powerful sales engines. Through strategic automation and targeting, we’ll transform your channels into reliable, round-the-clock revenue drivers.
Our Email & SMS Services
Turn your lackluster email marketing channel into your biggest money maker.
Our approach to email and SMS marketing starts with a deep dive into your current efforts. We identify what’s working and what’s not, then build a data-driven strategy that’s tailored to your unique needs. From segmentation and automation to creative development and performance tracking, every step is designed to maximize your ROI and keep your audience engaged.
Analysis
Before a contract is ever signed, we pop take a look under the hood with a detailed analysis of your email marketing software and strategy. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Strategy
Next, we continue monitoring your current email efforts while cleaning and segmenting your list.
With this information, we’ll build a custom strategy designed to grow your list, increase your revenue, and reach your goals.
Implementation
Now, we roll up our sleeves and really get to work.
Your email campaigns are written, designed, and launched according to plan.
Results, Rinse, Repeat
Watch the revenue roll in while we continue tweaking, testing, and seeing how high we can push your bottom line.
Soon you’ll see why people say email marketing has the highest ROI of any channel.
Why Power?
We deliver comprehensive, data-backed solutions to transform your email & SMS marketing.
Get a free marketing audit
Choosing Power Digital means choosing a partner that understands the nuances of effective email and SMS marketing. Our team provides a thorough analysis of your current strategy, identifying opportunities for improvement and implementing solutions that drive real results. With our data-driven approach and commitment to excellence, we’ll help you unlock the full potential of your marketing channels.
- Marketing automation recommendations
to start you off with the best email automation tool for your unique needs. - Design, code, and copy analysis
to discover where there might be gaps and opportunities within your email marketing campaigns. - Broadcast Email Recommendations
to help you tap into extremely effective promotional email strategies. - Strategy analysis
to see how your current strategy is performing and how it could be better. - Deliverability and database health analysis
to see what data needs cleaning up for better performance down the road.
Get a free marketing audit
Learn more
Learn more about Email Marketing.
Want to know more about how our email and SMS strategies can boost your bottom line? Explore our services and discover how we can help you build stronger customer relationships, increase engagement, and drive revenue through expertly crafted campaigns.
What is an email audit?
The Power Digital email audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous campaigns and database to gain a deeper understanding of your current email marketing strategy. Specific elements of evaluation include a review of your current design and copy, email marketing tools, and database health. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your email marketing campaigns and grow your business. Whether you’re interested in email marketing for small business or for a large firm, we’ll help you secure new leads with targeted email strategies.
What is an ESP (email service provider)?
An email service provider (ESP) is a tool that can help you automate your email campaigns. Some of the most popular ESPs are MailChimp and Constant Contact. Each ESP has its own set of pros and cons so it can be difficult to determine which one is the best fit for you. The Power Digital team understands this and is ready to help walk you through your options. Choosing an ESP is crucial to the success of your email marketing campaigns—don’t leave it to chance.
What email service providers do you work with?
We will work with any and all ESPs. However, as part of our email marketing services, we will review your current ESP and make recommendations for changes if we think there might be a better fit available. Some of our favorites include Klaviyo, MailChimp, Pardot/Salesforce, HubSpot, and Bronto. Each is designed with a different business use-case in mind whether you’re a start-up, medium-sized business, or enterprise company.
What is an automated email?
Once upon a time, you had to send emails manually and, unfortunately, some marketers still live in this world. But now you don’t have to thanks to email automation! An automated email is any message automatically sent from your ESP triggered by a user’s action or inaction on your website. For example, you can send an email to a customer who visits your website, fills their cart and starts the checkout process, but does not complete their purchase. The possibilities are endless!
What is a broadcast email?
Broadcast, or promotional, email is a means of making a single announcement to many of your subscribers or users. This could be to communicate company updates such as a product release or an opportunity such as a holiday sale. While these are the emails most consumers deem to be junk or clutter in their inbox, our team can help you improve the readability of these types of email communications so your customers begin to value them rather than avoid them.
What does “list cleaning/hygiene” mean?
Much like it sounds, list cleaning or hygiene refers to the upkeep of your email list data. This includes ensuring email addresses are still active, that they have the right name and company attached to them, and that all who are on your list have not opted-out. This is critical for maintaining a positive reputation and delivering value to your customers. For example, poor list hygiene might result in an email being sent to a customer with the wrong name in the greeting, making your customization a negative instead of a positive.
Do you buy email lists?
No, at Power Digital we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
What metrics will you report on for email marketing?
The reporting and metrics of email marketing are an important part of continuous improvement for our team and yours. As such, we use the following metrics when reviewing performance:
- Open Rates
- Click Rates
- Deliverability Rates
- Unsubscribe Rates
- Revenue Generated
- Average Order Value
Each of these metrics tells us something different about the viability of your email marketing campaign and can help us make adjustments as needed.