Influencer marketing puts your brand in front of a captive audience that already loves and respects the messenger.
GROWTH MARKETING
Influencer marketing to leverage the trust & credibility of the Internet's inner circle.
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Work with Power
Gain the attention and trust of a new audience quickly and easily.
Your customers all have someone they respect, look up to, and idolize. With our database of over 11,000 influencer connections, we’re guaranteed to know some of them.
Get these heavyweight social influencers fighting in your ring without selling your soul or giving up creative control.
Plus, unlike an ad in a magazine, you can see exactly how many people saw it, liked it, and double-tapped it.
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Reach New Audiences
We help your brand break into new markets by strategically partnering with influencers who resonate with your target demographic. Our team carefully selects and manages these partnerships, ensuring that your brand's message reaches untapped audiences while maintaining consistency and integrity across all channels.
Gain Brand Trust and Authority
We connect your brand with influencers who have built strong credibility within their communities. By leveraging these trusted voices, we position your brand as an authority in your industry, fostering trust and driving higher engagement and conversion rates.
Funnel In Hungry Leads
Our influencer campaigns are designed to do more than just raise awareness—they drive action. We work closely with influencers to craft compelling content that not only captures attention but also guides their audience through the buyer’s journey, converting followers into loyal customers who are ready to engage with your brand.
Our Influencer Services
Get turn-key influencer outreach that nails the details, consistently.
Influencers already get the undivided attention of your audience. With influencer marketing, that attention becomes yours.
Analysis
Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
Strategy
We develop a strategic plan of attack after analyzing your Facebook Audience Insights and gaining a deep understanding of your target audience.
Outreach
We contact the relevant influencers on your A-list, negotiate terms, and sign the contracts.
Soon you’ll be opening the floodgates of your funnel to a new, vast audience.
Results, Rinse, Repeat
Revel in your increased brand awareness, new customers, and valuable new marketing assets.
But our job isn’t over. We take in feedback, strategize new approaches, and start planning your next campaign for an even bigger BOOM.
Why Power?
We take steps to introduce your brand to 100,000's of new prospects.
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- Competitive Analysis
to see what others are doing and how we can do it better. - Target Influencer Selection
to match you with the best, most relevant influencers for your digital marketing goals. - Influencer Samples
to make sure their unique voice and style mesh with your brand. - Analysis of Past Partnerships and Campaigns
to see what worked (and what didn’t). - Legal Requirements
to ensure you’re covered for general and industry-specific legalities.
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Learn more
Learn more about Influencer Marketing.
Curious about how influencer marketing can elevate your brand? Explore our approach and discover how we connect you with the right influencers to amplify your message, boost your brand’s credibility, and drive tangible results. Let us help you turn influence into impact.
What is an influencer marketing audit?
The Power Digital influencer marketing audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your previous social media influencer campaigns and partnerships across social media platforms to gain a deeper understanding of your current influencer strategy. Specific elements of the evaluation include conducting a competitive analysis, selecting target influencers and content creators, and reviewing legal requirements. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your influencer partnerships and grow your business.
How much does influencer marketing cost?
At Power Digital, our influencer marketing agency strategies are customized based on the individual business and its unique needs and goals. Generally speaking, the cost of influencer marketing varies based on the size of the individual’s follower base. However, Power Digital seeks to gain as many placements as possible by simply providing free product to key influencers. Once we have audited your influencer marketing strategy, we will work together to determine a budget and the right influencers that will be the best fit for you, whether they’re micro-influencers, macro-influencers, or beyond.
What is an Image Rights Agreement?
Technically, when an influencer posts content about your product or service, they own the rights to it. This includes any photos or videos featuring the content. An image rights agreement is how we ensure that you have rights to use any of those images or videos for your own social media platforms and other uses as well. Typically, the agreement will specify the terms of use for those images, but ultimately, you will be able to use them in any future marketing campaign that does not involve the influencer.
What are the legal requirements of influencer marketing?
Given that influencer marketing is still a relatively new field, there are very few legal requirements you need to be aware of. Most important to note is that many social networks are now requiring that any sponsored posts be labeled as ads so viewers are aware that what they are looking at is, in fact, an advertisement.
In addition, there are a number of best practices you should abide by to keep your company and the influencer safe. As with any business arrangement, a contract should be negotiated, written, and signed prior to the campaign’s launches. This helps to eliminate discrepancies.
How do you measure influencer marketing?
At Power Digital, our influencer marketing agency tracks results by creating UTMs or coupon codes for every influencer a client works with and for each influencer platform on which the post is featured. With these in place, we can track revenue that is the direct result of the campaign, each influencer, and specific posts. For example, an influencer may have a UTM provided to link in the Instagram story and a coupon code to share in a post on their feed. As customers use the link or coupon code, we are able to track the revenue back to that specific influencer.
How does influencer marketing work?
Once you have identified the influencers you want to work with and the details of the agreement have been negotiated, the influencer marketing campaign will launch. Typically, the agreement will include stipulations around the number of posts the influencer will share, as well as the timeline. So long as the influencer follows these guidelines, it is best to let them have freedom in the way they talk about the product. You are working with them because of their voice and style, so if you try to change it, their audience will know and may not be interested in your product.
Do you buy email lists?
No, at Power Digital we do not buy email lists. Instead, we always have your customers and prospects opt-in to receive your inbound email marketing. This helps your brand maintain a positive reputation. Buying email lists and sending communications to people who may not want them will only hurt your branding and that is not something we want to perpetuate.
Why does influencer marketing work?
By establishing themselves on social media platforms, influencers have developed a significant following of people who trust their opinion. If a socially powerful influencer features or recommends your products, some of that trust is transferred from the influencer to your brand. When a company connects with social media influencers and content creators whose individual brands and audiences align perfectly with the product, that’s when the true magic happens in an influencer marketing strategy. All the new eyes on your product via cross-platform content increases both brand awareness and your own social following. In a way, it is the same principle that makes referral marketing work, but at a larger scale.