Unlock the potential of your website with tailored Conversion Rate Optimization strategies. Our data-driven approach focuses on continuous testing and refinement to improve user experience, increase engagement, and drive conversions. Let us help you turn visitors into loyal customers.
ROI doesn’t come from paid ads, social media, or SEO services. It comes from making the sale.
If there’s a chasm between your traffic and conversion numbers, CRO closes it. That’s why Power Digital makes CRO a top priority in your overall marketing strategy – even if it’s not within scope.
From landing page copy to call-to-actions, we craft a smooth and persuasive customer experience that stops leads from leaking out of your funnel.
Turn passive interest into active engagement. With strategic CRO, we transform lukewarm leads into enthusiastic customers who are eager to take the next step. Every interaction is optimized to capture attention, sustain interest, and drive conversions, ensuring that no opportunity is wasted.
Experience a clear and measurable return on your marketing efforts. Our CRO strategies are designed to not only increase conversions but also maximize the value of each customer interaction. Watch as your revenue grows alongside your optimized user experience, proving the power of CRO.
Amplify the impact of every marketing dollar spent. By refining your conversion pathways, we ensure that your traffic doesn’t just visit—it converts. Our CRO tactics seamlessly integrate with your broader marketing strategy, turning every campaign into a revenue-generating machine.
Our approach to CRO takes your entire sales funnel into consideration and doesn’t stop until you see significant ROI.
Before a contract is ever signed, we pop the hood on your business with a detailed audit. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious growth.
After we’ve painted a picture of current obstacles and missed opportunities, we craft a roadmap of solutions to reach your goals.
Your strategy is customized across digital marketing channels for a full, holistic approach.
Now it’s time to buckle in and start executing. We design and develop all strategies to ensure they are tailored to meet your goals. You’ll be kept up to speed on our progress as well as results during monthly, weekly, and day-to-day meetings and check-ins.
The first foundational changes, informed by detailed analysis, set the stage for future A/B testing. While you enjoy the increased cash flow, we tweak and test, analyze the results, implement the winning variant, and repeat the process for continuous incremental growth.
What you’ll receive:
Dive into the world of CRO and discover how our tailored strategies can bridge the gap between traffic and revenue. Learn about the tools, processes, and expertise we bring to the table, all designed to transform your website into a conversion powerhouse.
We have a powerful suite of CRO tools that help us measure and evaluate the performance of your site. To start, we leverage Google Analytics and similar platforms to track user behavior, identify drop-off points, and gather key insights on your audience. Dynamic heatmaps, session recordings, and form analytics from tools like Hotjar or Microsoft Clarity help us visualize what’s working and what’s not. For A/B testing, we’ve developed our own API-centric split test solution built on top of our powerful Nova architecture. This provides the most accurate and cost effective solution to implement and refine changes effectively. Similarly, we rely on tools such as Intelligems, VWO and Convert for alternative A/B testing solutions.
A CRO audit is a thorough examination of your website’s current metrics and performance, focusing on conversion rates and user behavior. We begin by gaining a deep understanding of your website’s unique goals, whether that’s sales, registrations, or applications. Clear goals are critical to CRO. With these goals in mind, we identify all relevant sources of data and bring them together for analysis. Our analysis is deeply focused on the user journey, specifically identifying where drop-offs occur in the conversion funnel and which steps are causing a decline in completion rates. The results of this process help us determine where and what improvements are needed to increase conversions on your site. Additionally, the audit includes tactical recommendations and improvements we’ve tested on other sites that have proven effective in increasing overall completion rates as users progress from page to page within the funnel.
A/B testing, or split testing as it is often called, is the process of comparing two or more versions of a website or content against each other in order to determine which one performs better. In essence, it is an experimental process to help us determine which decision will be more impactful to your customers. Such a comparison may be made between your current site and new versions or between two or more completely new versions. We can utilize A/B testing for content and messaging, design elements, functionalities or even the input fields on your forms. This type of testing allows us to fine-tune generally understood best practices to your specific website.
When it comes to conversion rates, what’s considered “good” varies depending on the type of website, your industry, and the specific conversion goal you’re targeting. For example, e-commerce sites typically see conversion rates between 1-3%. It’s important to remember that a good conversion rate isn’t just about hitting a specific number; it’s about continuous improvement. Through data analysis, A/B testing, user experience optimizations, and tailored strategies based on your audience’s behavior, your goal should be to steadily improve this rate over time.
At Power Digital, we have access to industry benchmarks and insights, allowing us to determine what a good conversion rate looks like for each website we work with. As part of your CRO audit, we’ll assess your current conversion rate, compare it to industry standards, and provide clear recommendations on areas for improvement to optimize performance and achieve better results.
We technically have the ability to run multiple A/B tests at the same time, but the approach depends on several factors, including traffic size and the primary metric we’re targeting. When targeting different metrics, it’s possible to run tests concurrently without interfering with results. Additionally, if the A/B testing platform permits, we can use cookie exclusions to run separate tests simultaneously without overlap. This allows for faster evaluation and quicker insights. However, in cases where tests might interact, running multiple tests can complicate results, making it harder to determine which change had the strongest impact. We collaborate closely with each client to assess their website’s needs and traffic capacity, ensuring we determine the best strategy for achieving meaningful improvements.
The list is truly endless when it comes to the elements you can A/B test on a website. Everything from design and user experience to content and pricing models can be tested. Some of the most common elements we test include previously tested features aimed at improving specific metrics within the funnel, new sections, functionalities, newly redesigned pages, and new steps in the funnel. We also test fonts, colors, calls to action, the positioning of elements on the page, free trials, short versus long copy, videos, navigation, and form fields.
At Power Digital, we use our team’s expertise to determine the most impactful tests for your site. As we begin to see your conversion rate improve, we then move on to testing tertiary elements to fine-tune your site’s performance.
There is no magic number that we can give you. Without getting too technical, the number of visitors needed depends on calculating what will be statistically significant. This calculation factors in your current conversion rate, the desired improvement, the number of variations in the test, your average daily visitors, and the percentage of visitors that will be included in the test. Generally, sites with higher traffic can run tests more quickly, while those with lower traffic may need more time to gather enough data for meaningful results. Sounds like a lot! Thankfully, when you work with Power Digital, we take care of all that math for you, ensuring your tests are optimized for reliable results.
CRO can benefit a wide variety of businesses, particularly those that rely on online conversions, such as e-commerce, lead generation, and SaaS companies. If your business is looking to improve customer engagement, reduce bounce rates, increase sales or generate more leads, CRO is a highly effective approach. Whether you’re a startup or an established brand, optimizing your website for conversions can yield significant returns on your digital efforts.
We measure the success of CRO efforts through a variety of metrics, with the primary focus on conversion rate improvements. In addition to this, we track key performance indicators (KPIs) such as Average Revenue Per User (ARPU), customer retention rates, bounce rates, and user engagement metrics. By regularly reviewing these metrics, we ensure that our efforts align with your business goals and deliver measurable outcomes that matter.