Our team of amazon experts and our proven retail media strategies make us the best amazon marketing agency for your business. Do more than just enter the marketplace–flip it on its head with over 10 years of SEO, paid advertising, and social media expertise in your corner.
Today’s customer doesn’t distinguish between buying online, on Amazon, or at a physical store. What matters is a frictionless, convenient and accessible shopping experience, regardless of time and place.
For many brands, orchestrating a true customer-centric experience from digital awareness through conversion is challenging. DTC and retail divisions often operate in silos, and most retail marketing partners only cover a slice of the journey
If you’re a brand that is not capitalizing on Amazon, you’re leaving money on the table.
Holistic marketing strategies to bridge the gap between DTC and retail operations.
Walmart, Instacart, and Amazon marketing and management services from launch and storefront optimization to media strategy.
Creative development, paid, search engine optimization (SEO) and content marketing services to layer on top of your retail digital marketing strategy.
Power Digital’s Amazon marketing and management services launch or optimize your storefront in three simple steps.
Our strategies ensure your company is acquiring new customers, capturing market share, and positioned properly for long-term growth.
Once we’ve identified your final destination, our Amazon experts calculate turn-by-turn directions. Using your KPIs, timeline, and industry trends, we’ll outline the most efficient path marketing strategy for to DTC growth.
We create and launch new product copy, enhanced brand content, improved Amazon SEO strategies, and high-conversion omni-channel ad campaigns.
We monitor and report campaign results of our marketing efforts while continuously optimizing your DTC marketing strategy for growth.
Full-service management: Amazon storefront, Amazon DSP, & product mix consulting, catalog management, troubleshooting, and more taken off your hands.
Product listing creation: Boost your Amazon presence with compliant copy and creative assets that stand out and convert.
Adaptive Amazon marketplace strategies: Continuous monitoring and adapting to changes in the algorithms.
Analysis: We take a long hard look at your existing Amazonmarketing strategy to determine exactly where you need to go—then, we’ll build and execute a plan to get you there.
Your Amazon Questions Answered: Optimize, Strategize, and Grow
The Power Digital Amazon audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current setup on Amazon in order to develop a deep understanding of the current state of your Amazon marketing strategy. Specific elements of evaluation include optimization, conversion rates, and advertising. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your Amazon marketing and grow your business. This audit is complimentary and will point out current gaps and opportunities on the Amazon channel.
Amazon’s algorithm, previously coined as A9 and now known as A10, governs where your products appear organically (excluding ads) for specific keywords or phrases on the Amazon search results page – their organic rank. The algorithmic factors are not explicitly defined by Amazon, but a number of influential components have been identified, including product page impressions, sales velocity, and conversion rate. Fulfillment method, product reviews, advertising, promotions, images, the use of A+ Content, and price can all indirectly impact these key factors.
A big change that came with A10 is that external traffic from outside Amazon is now weighted more heavily in the algorithm than it was previously – some estimate as much as 300% more. Earning strong organic rank for your products and capturing the revenue that comes with it requires cutting-edge, adaptive strategy both on and off Amazon: From product listings & creative to innovative external traffic strategies. Power Digital’s full suite of Amazon services coupled with experts across all facets of digital marketing give your brand a critical advantage in this evolving landscape.
Similar to the search engine optimization you implement on a standalone website, Amazon SEO is all about optimizing your listings in order to rank higher in the search results of users. However, because Amazon uses its own algorithm to determine rankings, the strategies you implement for on-site SEO will not be the same as those you need to use on Amazon. Unfortunately, many sellers don’t realize this. Power Digital’s team of Amazon experts can help you excel above the competition through a data-driven Amazon SEO strategy.
Amazon is obviously a noteworthy platform on which to sell your products. In theory, it could help you drive traffic and reach a wide audience of consumers specifically searching for what you can offer. However, competition, fees, and limited communication could make it a difficult platform for certain businesses. We can’t say for sure that it is the best fit for your brand or individual products without further evaluation. Sign up for your free Amazon audit today and our team will help you answer this question.
Short for first-party and third-party, these each represent different data sets. First-party data is information you collect directly from your audience or potential customers. For example, subscription data, contact information, or social handles. Third-party data, on the other hand, refers to data that is collected by an entity without a direct relationship with the consumer. You typically obtain 3P data by purchasing it.
Amazon Vendor Central is the web interface used by manufacturers and distributors who act as suppliers selling directly to Amazon. If you are on Vendor Central, you are known as a first-party seller. However, registration on Vendor Central is by invitation only. This is in contract to Seller Central, which is the interface used by brands or merchants to sell their own specific products directly to Amazon’s customers. Anyone can signup for Seller Central.
Commonly referred to as the A+ tool, enhanced brand content (EBC) allow you to make adjustments to descriptions of your branded individual products. When you utilize this tool, you are able to describe the features of your product in a unique way by including a brand story, enhanced images, and additional text placements. Generally, we find that the use of EBC on your product detail pages results in higher conversion rates, increased traffic, and increased sales.
It is not so much your product that requires a trademark as it is your brand. In order to participate in Amazon’s recently updated Brand Registry, a valid trademark is necessary. And while this may sound like an inconvenience, it can actually help drive traffic and boost your performance on Amazon overall. One of the most important benefits the Brand Registry and trademarking offers is protection for your brand against hijackers, counterfeit products, or people using your brand name or logo. We recommend that our clients participate.