With a dedicated team of affiliate experts we have what it takes to take your business to the next level. Explore our robust affiliate marketing offerings to support your overall business strategy.
GROWTH MARKETING
Supercharge revenue with an award-winning affiliate digital marketing agency
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Work with Power
This is affiliate marketing done right.
With a well-executed affiliate marketing strategy, everyone wins.
At the top, we work hand-in-hand with our partners at high-traffic media publications and have established 1:1 relationships with key commerce managers.
Through SERP targeting and tools such as SEMrush, we partner with review sites and niche blogs that are currently ranking for keywords and competitors.
We also work with a variety of non-traditional affiliate partners such as Email Retargeting, Display Ads, On-Site Optimizations, CPC, Employee Perks, BNPL, and Card-Linked Offer to meet specific goals.
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Streamlined Program Management
We offer full-service affiliate program management from start to finish.
Strategic Brand Growth
Affiliate growth strategies are custom-built for your brand, your audience and product.
Affiliate Strategies That Perform
Our affiliate recommendations are tailored for your industry, product and goals. We perform ongoing optimizations and maintenance to keep performance strong.
Our Affiliate Services
Here's how we make lucrative affiliate partnerships happen:
Our affiliate team is razor-focused on results. We don’t solely focus on coupon partners – we think about the full funnel when it comes to what is best for our clients.
Our team utilizes best-in-class tools to gain insight into clients target audiences, and where they are likely to discover new products and/or brands to make data-informed decisions with recruitment.
01 Program Analysis
Before a contract is ever signed, we pop the hood on your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found to unlock growth for your affiliate marketing channel.
02 Custom Strategy
A detailed performance-focused roadmap is developed and optimized to create the most effective path toward your goals.
03 Implementation
Actively recruit brand-aligned affiliates to the program that support KPIs.
Evaluate publisher performance and identify key opportunities.
Further incentivize partners to promote your brand through activation and optimization campaigns.
04 Results, Results, Results
We track performance, keep your strategies fresh, and optimize continuously for results that keep stacking.
Why Power?
Unlock scalable growth with a custom affiliate marketing strategy.
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By partnering with our affiliate team, you get:
- Bespoke affiliate marketing strategy that is customized to your brand and goals.
- Access to new audiences through targeted affiliate partners.
- The opportunity to test new markets with minimal risk and spend.
- Results that drive sitewide traffic and e-commerce revenue.
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Learn more
Learn more about Affiliate.
In order to make empowered choices for your business, it’s important to know about all the ins and outs of affiliate marketing. We’ve collected some FAQs to answer your questions about that framework and to give you a deeper look into our unique approach to digital growth.
What is Affiliate Marketing?
A performance-based framework where brands partner with a variety of partners across the funnel. The brand pays a commission to the partner for a performance driven action or conversion event.
What is different about the way Power approaches Affiliate Marketing?
Power uses a full-funnel approach to target customers in various shopping phases. We have a proprietary Industry Analysis dashboard that analyzes data points across 100+ clients, measuring success across Revenue, ROAS, AOV, CVR, and Transactions over a trailing 3 years. This allows us, your marketing agency, to make data-driven recommendations to scale your brand.
How are Affiliate and PR connected?
In addition to earned media, Power Digital will leverage affiliate program commissions to drive exposure and increase coverage opportunities. Publishers are looking to prioritize brands with competitive commission rates. Power Digital facilitates inclusions in high-quality review features, round-ups, and shopping-focused content across top content publications.
How do you measure the success of Affiliate?
The most common KPIs we track are: Clicks, Orders, Revenue, New vs. Returning Customer, CVR, AOV, ROAS, CPA.
What types of partners are involved in Affiliate Marketing?
Affiliate marketing includes a range of partners such as media publications, content creators, cashback sites, bloggers, and comparison shopping sites. Each partner type plays a different role in the customer journey, from generating awareness to driving conversions.
How long does it take to see results from an Affiliate Marketing program?
The timeline for seeing results varies depending on the program’s goals and the partners involved. On average, it can take a few months to start seeing significant growth, as affiliate programs require time to build strong relationships with partners and optimize performance.
Can I track the ROI of my Affiliate Marketing efforts?
Absolutely! With our customized strategy, we track every stage of the customer journey. This allows us to provide detailed performance reports, showing your return on investment (ROI) by analyzing key metrics like revenue, conversion rates, and customer acquisition costs.
How do you ensure that affiliate partners align with my brand values?
We carefully vet affiliate partners to ensure they align with your brand’s mission, values, and target audience. By selecting partners who reflect your brand’s ethos, we ensure authentic and high-quality collaborations that resonate with your customers.
What happens if my affiliate partners aren’t performing?
If a partner isn’t performing as expected, we proactively evaluate the partnership. We’ll look at the data, adjust strategies, or suggest new partners to optimize performance, ensuring that your affiliate program stays on track to meet your goals.
Do I have control over the affiliates promoting my brand?
Yes! While we manage the relationships, you always have the final say on which affiliates represent your brand. We work closely with you to ensure the partners we bring on board align with your marketing strategy and overall vision.
How do you handle commission structure for affiliates?
We tailor commission structures based on your brand’s goals, industry standards, and the specific affiliates you’re working with. Whether it’s a fixed fee per sale or a performance-based commission, we ensure the structure is competitive and motivates affiliates to drive results.