Not all customers are created equal—especially in home services. Some will drain your resources while others drive consistent, high-margin revenue. The key? Understanding which personas are truly profitable.

This actionable guide helps home service CEOs and marketers uncover the personas that deliver long-term value, and how to market, serve, and retain them effectively.

• The top 5 personas home service businesses should know

• How to identify your highest-value customers using LTV, CAC, and behavioral data

• Tactics to align marketing and service delivery around your most profitable customer segments

• How to leverage persona data to boost ROI, retention, and ad efficiency