Fashion CMOs today are expected to deliver creative excellence while staying laser-focused on marketing efficiency. Without the right performance KPIs, it’s easy to misallocate spend, miss growth opportunities, or over-index on tactics that don’t scale.

That’s why we created this guide—so fashion marketing leaders can set smarter goals, align on data that matters, and unlock scalable growth through strategic measurement.

• The most critical KPIs fashion brands need to track

• How to set realistic, scalable growth targets across acquisition and retention

• A case study showing how Power Digital helped a fashion brand decrease CAC by 36%

• The role of nova, Power Digital’s proprietary tech, in real-time optimization and measurement