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Are you making marketing decisions based on incomplete data? Many beauty brands assume DTC advertising only impacts direct website sales—but our latest study reveals a powerful halo effect that influences retail purchases on platforms like Amazon.

That’s why we created this essential guide, backed by real-world data and insights, to help you:

  • Understand how DTC advertising fuels Amazon and retail growth

  • Leverage Meta, Google, and TikTok to maximize your total revenue impact

  • Avoid common attribution mistakes that could be costing you sales