In 2025, CFOs and CMOs need to work together more closely than ever to drive sustainable business growth. The traditional silos between financial and marketing teams can create tension, but when aligned, these two departments can unlock significant value.

At Power Digital, we’ve put together a comprehensive guide to help CFOs and CMOs align their strategies and achieve stronger business outcomes. In this guide, you’ll learn how to overcome common barriers like different metrics, resource allocation challenges, and segmented P&Ls.

• The evolving roles of CFOs and CMOs and the disconnect between the two

• How to balance financial metrics vs. marketing KPIs to create a unified approach

• The importance of incrementality testing to prove marketing ROI

• Best practices and tools for aligning strategies and driving growth

• A case study showing how alignment led to real business success