eCommerce Customer Insights & Audience Segmentation Platform

Learn About Your Customer Base from 1st Party Ecommerce Data.

Traditional CMS reports and analytics tools are not configured to give you true insights to more effectively understand your customer base. Our proprietary technology provides cutting-edge business intelligence at your fingertips by leveraging 1st party ecommerce data from your CMS so that you can understand your different types of customers and more effectively market to your customers.

Improved insights allow you to better understand your customers, segment the customers into audiences to leverage within marketing platforms and ensure you more effectively send the right message to each type of customers to maximize sales, both first time and repeat purchases.

Nova customer insights allows you to:

Grow your customer base.

Maximize return on ad spend.

Increase purchase frequency.

Optimize customer lifetime value.

What people are saying

"Ever since I partnered up with Power Digital, our email marketing revenue has grown tremendously - increasing 10,000% year over year."

Owner & CEO, Canna Pet

What people are saying

+500%

YoY Email Marketing Revenue

Be more targeted and effective in maximizing sales, repeat purchases and lifetime value for your ecommerce website.

Nova Customer Insights analyzes your first party ecommerce data to better understand customer demographics, purchase behavior patterns, new vs returning customers, seasonal performance, and a variety of other insights that will allow you to better segment customers into different audiences for your marketing efforts.

The seamless and quick integration into different commerce platforms (Shopify, Magento, etc), paid marketing platforms and email platforms allows you to tailor marketing strategies for different customer segments.

Robust Analytics

View key e-Commerce metrics that will drive a growth in sales that are not found within traditional marketing or analytics platforms.

Customer Insights

Get insightful data on who your current customers are based on more specific criteria than your typical demographic data found within external reporting platforms.

Customer Segmentation

Segment existing customers within your ecommerce platform into meaningful customer segments that can be leveraged within marketing programs.

Audience Optimization

Quickly create audiences that dynamically feed into paid marketing platforms such as AdWords, Facebook, email campaigns and others to more effectively send the right message to the right customer at the appropriate time.

What people are saying

"I consider Power Digital an extension of my marketing team and a trusted strategic advisor. I am grateful for their phenomenal level of customer service and for their efforts in helping us extend our reach and meet our goals."

Director of Marketing & Communications, Newschool of Architecture

What people are saying

Done-for-you email marketing at the hands of experts who've done it all before.

Get year’s worth of email expertise that you can instantly apply to your email program to achieve your business goals.

From copy to coding and strategy to automation, all the moving parts of your email marketing machine will feel frictionless.

"The addition of the Power Digital has had a marked impact on our *online presence and the strategies we use to reach our guests*. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."

Allison Jones, VP of Marketing, Berkshire Hathaway

What people are saying

Work with email specialists who speak the language of your industry and your audience.

Generalized email marketers don’t get you and the people you sell to. And it shows in their copy and results.

Instead, we put people on your team who know how to speak and sell to your customers authentically and persuasively.

"I cannot speak highly enough about the support and results we have had from them. Our month on month organic growth has been steady and continuous. They presented visuals as well as strategy and we are now in the process of implementing their recommendations."

CEO, Remodel Works

What people are saying

The technical side is just another thing you won't have to worry about.

There’s a lot that happens behind the scenes to increase your presence, become a familiar face, and get the sale.

Your service provider, segmentation, and automation are some of the details we customize and manage for you.

"I wish I would have found you guys years ago."

Director of Strategic Partnerships, Shipware

What people are saying

Email Marketing powered by AI technology.

nova is our secret weapon; a proprietary AI technology capable of uncovering any business’s most viable opportunities and then building a plan to execute on them.

And as data aggregates, nova gets smarter, giving you continuously adapting strategies that get consistent results.

Here’s how you can start leveraging nova Customer Insights today to sell more through your store:

Quick Integration

Quickly integrate nova Customer Insights by finding it in the app store and adding it to your store with just a few clicks, or reach out to one of our team members to get you started with the integration.

Data Population

Once integrated, data will start to populate within the plaform from your e-Commerce into nova Customer Insights. This is quick and will allow you to access insights and utilize audiences in no time.

Insight Generation

nova Customer Insights will take your data and create insights based on out of the box reports and customer segments. You can also create additional insights and reports.

Audience Optimization

Create audiences based on various targeting criteria and dynamically sync these audiences to marketing platforms such as Google Ads, Facebook Ads, or your email market platforms to more effectively market and maximize revenue from advertising campaigns.