Nova Ecommerce Customer Insights & Targeting
Better understand your customer, how much to spend acquiring customers and how to market to your customers to increase lifetime value.
Learn About Your Customer Base from 1st Party Ecommerce Data.
Traditional CMS reports and analytics tools are not configured to give you true insights to more effectively understand your customer base. Our proprietary technology provides cutting-edge business intelligence at your fingertips by leveraging 1st party ecommerce data from your CMS so that you can understand your different types of customers and more effectively market to your customers.
Improved insights allow you to better understand your customers, segment the customers into audiences to leverage within marketing platforms and ensure you more effectively send the right message to each type of customers to maximize sales, both first time and repeat purchases.
Grow your customer base.
Maximize return on ad spend.
Increase purchase frequency.
Optimize customer lifetime value.
"Ever since I partnered up with Power Digital, our email marketing revenue has grown tremendously - increasing 10,000% year over year."
Be more targeted and effective in maximizing sales, repeat purchases and lifetime value for your ecommerce website.
Nova Customer Insights analyzes your first party ecommerce data to better understand customer demographics, purchase behavior patterns, new vs returning customers, seasonal performance, and a variety of other insights that will allow you to better segment customers into different audiences for your marketing efforts.
The seamless and quick integration into different commerce platforms (Shopify, Magento, etc), paid marketing platforms and email platforms allows you to tailor marketing strategies for different customer segments.
View key e-Commerce metrics that will drive a growth in sales that are not found within traditional marketing or analytics platforms.
Get insightful data on who your current customers are based on more specific criteria than your typical demographic data found within external reporting platforms.
Segment existing customers within your ecommerce platform into meaningful customer segments that can be leveraged within marketing programs.
Quickly create audiences that dynamically feed into paid marketing platforms such as AdWords, Facebook, email campaigns and others to more effectively send the right message to the right customer at the appropriate time.
"I consider Power Digital an extension of my marketing team and a trusted strategic advisor. I am grateful for their phenomenal level of customer service and for their efforts in helping us extend our reach and meet our goals."
"The addition of the Power Digital has had a marked impact on our *online presence and the strategies we use to reach our guests*. Their team has truly become an extension of our own and we’re able to work hand-in-hand to achieve our marketing objectives."
"I cannot speak highly enough about the support and results we have had from them. Our month on month organic growth has been steady and continuous. They presented visuals as well as strategy and we are now in the process of implementing their recommendations."
"I wish I would have found you guys years ago."
Here’s how you can start leveraging nova Customer Insights today to sell more through your store:
Quickly integrate nova Customer Insights by finding it in the app store and adding it to your store with just a few clicks, or reach out to one of our team members to get you started with the integration.
Once integrated, data will start to populate within the plaform from your e-Commerce into nova Customer Insights. This is quick and will allow you to access insights and utilize audiences in no time.
nova Customer Insights will take your data and create insights based on out of the box reports and customer segments. You can also create additional insights and reports.
Create audiences based on various targeting criteria and dynamically sync these audiences to marketing platforms such as Google Ads, Facebook Ads, or your email market platforms to more effectively market and maximize revenue from advertising campaigns.