DataQ is a cutting-edge first-party data analysis tool that taps into otherwise elusive, yet game-changing customer insights to drive profitability and business growth.
At the forefront of the digital transformation, the user-friendly platform allows marketers to fully analyze customer value and demographics, thereby helping educate and strengthen campaign strategies. Leveraging first-party data to increase relevance scores through improved match rates within ad platforms, DataQ enables marketers to leverage both their customer database and the plethora of data that ad platforms offer to make more informed decisions.
DataQ takes the chaos out of audience data and provides marketers with actionable insights they can immediately put into play in paid media campaigns.
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ViX Paula Hermanny
“They are very professional and creative. Their team is very dedicated and passionate about their work and the brand. The team adapts to the budget really well and usually surpasses the results. I am extremely happy with their team and the deliverables.”
DataQ analyzes your first party ecommerce data to better understand customer demographics, purchase behavior patterns, new vs returning customers, seasonal performance, and a variety of other insights that will allow you to better segment customers into different audiences for your marketing efforts.
The seamless and quick integration into different commerce platforms (Shopify, Magento, etc), paid marketing platforms and email platforms allows you to tailor marketing strategies for different customer segments.
View key e-Commerce metrics that will drive a growth in sales that are not found within traditional marketing or analytics platforms.
Get insightful data on who your current customers are based on more specific criteria than your typical demographic data found within external reporting platforms.
Segment existing customers within your ecommerce platform into meaningful customer segments that can be leveraged within marketing programs.
Quickly create audiences that dynamically feed into paid marketing platforms such as AdWords, Facebook, email campaigns and others to more effectively send the right message to the right customer at the appropriate time.
Quickly integrate DataQ by finding it in the app store and adding it to your store with just a few clicks, or reach out to one of our team members to get you started with the integration.
Once integrated, data will start to populate within the platform from your e-Commerce into DataQ. This is quick and will allow you to access insights and utilize audiences in no time.
DataQ will take your data and create insights based on out of the box reports and customer segments. You can also create additional insights and reports.
Create audiences based on various targeting criteria and dynamically sync these audiences to marketing platforms such as Google Ads, Facebook Ads, or your email market platforms to more effectively market and maximize revenue from advertising campaigns.
