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Healthcare Expertise, Elevated

Cardinal is Power Digital’s dedicated healthcare division — built for patient acquisition, multi-location SEO, and healthcare-specific performance strategy. Our category expertise elevates the precision, compliance, and effectiveness of every healthcare program we run.

By combining a healthcare-first approach with Power’s full performance ecosystem, we help health brands grow with clarity, accuracy, and scale.

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Healthcare Growth Built for The Future of Patient Acquisition

Power Digital’s multi-division capabilities, gives brands the precision of a niche partner with the scale of a modern performance agency.

At the center of the healthcare division sits Cardinal Digital Marketing. Cardinal brings the boutique precision of a healthcare-exclusive team, seamlessly integrated into Power’s enterprise-level capabilities in media, analytics, creative, CRO, and data science. The result is a unified growth engine that gives modern provider groups, multi-location networks, and high-growth health brands both the specialization they need and the scale required to outperform.

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WHAT WE DO

What Makes Healthcare Strategy Different

Healthcare brands don’t need generic marketing. They need a partner who understands:

Compliance, privacy,
and HIPAA-safe paths
Multi-location strategies
at scale
Provider capacity
and lead quality
Patient timelines
and conversion behavior
Regional competition
and service-line economics
Reputation, trust signals,
and clinical differentiation

Our unified team blends category expertise with powerful data systems, giving health brands the clarity and confidence to make smarter decisions and grow efficiently.

CLIENT CASE STUDIES

Healthcare Growth Stories to Envy

77%
increase in CVR
Nation’s largest physical therapy group meets capatiy targets with data-driven PPC strategy.
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40%
increase in lead volume
Tailored, Scalable Campaigns Increase Patient Lead Volumes Dramatically
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116%
increase in lead volume
Growing DSO increases lead volume with new holistic performance marketing strategy.
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The Strength of Power Digital’s Healthcare Division

Cardinal’s healthcare foundation is fully embedded into how Power Digital supports the category. Their approach sharpens our strategies, strengthens execution, and accelerates outcomes for every healthcare brand we partner with.

As Power Digital’s Healthcare Division, Cardinal delivers:

Healthcare SEO That Scales
Sophisticated multi-location visibility, technical SEO, and map pack dominance built for provider groups, networks, DSOs/MSOs, and specialty practices.
High-Intent, Patient-First Performance Media
Paid media strategies engineered around patient urgency, appointment booking behavior, and service-line demand.
HIPAA-Aware Conversion Optimization
Secure, compliant conversion pathways that increase booked appointments with less friction and greater trust.
Patient Journey Insight
Messaging and funnel strategies informed by the nuances of patient decision-making across service lines and specialties.

What other agencies give you:

Traditional Healthcare SEO
Keywords, blogs, and basic location pages.
Basic Paid Media Management
Traffic campaigns optimized around clicks and CPL.
Compliance as a Checkbox
HIPAA mentioned, but not operationalized.
High-Level Patient Journey Mapping
Broad funnels that don’t reflect how patients actually choose care.

Cardinal’s deep healthcare mastery sits at the core of Power Digital’s category expertise — making our healthcare offering stronger, sharper, and more specialized.

Why Choose Us

With Cardinal’s deep healthcare expertise connected to Power Digital’s technology, analytics, and cross-functional capabilities, brands benefit from clearer insights, stronger attribution, and a more intelligent performance engine.

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Precision Planning With PowerCircuit™

Opportunity mapping across 103 healthcare KPIs reveals where to spend, where to scale, and where to unlock incremental patient growth.
Unified Insights Through nova

Power’s proprietary data warehouse connects CRM data, paid signals, SEO metrics, patient pathways, and attribution into a single, healthcare-ready source of truth.
Full-Funnel Creative & CRO Support

Healthcare acquisition strategies plug into a creative and optimization ecosystem engineered for conversion, trust, and compliance.
Cross-Divisional Specialty Expertise

Media, SEO, analytics, lifecycle, CRO, creative, consulting — all aligned behind patient volume, service-line performance, and scalable growth.

Power’s intelligence amplifies the strength of its healthcare division, creating a performance system built for measurable, operationally aligned outcomes.

How We Work

What We Can Now Do Better Than Ever

With Cardinal operating as Power Digital’s healthcare division, brands gain access to a growth engine specifically designed for the complexity of modern healthcare.

Our Services
This unified system unlocks:

Higher-quality patient volume through better intent signals and frictionless patient journeys.

More efficient budgets guided by incrementality, lift testing, and multi-channel transparency.

Smarter multi-location expansion informed by local visibility, provider capacity, and service-line economics.

Creative that converts because it’s shaped by healthcare insight and patient psychology.

More accurate attribution grounded in real patient decision journeys.

Consistent, executive-ready reporting built to support operators, clinical leadership, and marketing teams.

Proof in Performance

Healthcare Growth, Measured and Made Real

Cardinal helped the country's largest mental health care provider scale digital marketing to 500+ locations.
82%
increase in new traffic
195%
increase in site conversions
168%
increase in site traffic MoM in six months

When LifeStance first approached Cardinal Digital Marketing, it needed to scale marketing up from three fragmented regional brands to more than 20 brands located across the nation. The company needed to create a “repeatable” digital platform that it could spin up for new regional brands, which the company continues to acquire at a dizzying pace. As part of their growth strategy, LifeStance then consolidated those regional groups under a national brand and rolled out a nationwide telehealth offering. To ensure they could meet their rigorous growth objectives, they needed a digital marketing agency that had extensive experience scaling multi-location medical groups.

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Let’s Build a Smarter Healthcare Growth System Together

Whether you’re expanding regionally, launching new service lines, or scaling
a multi-location provider network — we’re ready to guide your next stage of growth.

Talk to a Healthcare Strategist