Learn how today’s leading brands are leveraging first-party data to fuel eCommerce growth in the first installment of the new Power Hour Executive Series

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WE ARE PDM BEAUTY

Meet the nation’s leading cross-channel, full-service beauty marketing engine.

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BEAUTY DIVISION

At PDM Beauty, we utilize our unique suite of resources and full-funnel beauty expertise to deliver a comprehensive and unparalleled client experience. We specialize in growing beauty, wellness and grooming businesses with results-driven marketing and communications campaigns for a 360-approach that truly moves the needle at every touchpoint. With decades of combined industry experience working with global beauty brands – we know what it takes for your business to rise to the top.

We conceptualize bespoke, results-driven strategies that help catapult brands to industry leaders.

Full-Funnel Approach

Leverage brand awareness in performance-based marketing

Disruptive Growth

Unlock revenue with omni-channel synergies

Maximum Efficiency

Time optimization by working with one cohesive team of beauty experts for lockstep execution

Brands we have worked with:

In Just 15 months:

2.7B+
Total Media Impressions
365
Total Print + Online Placements
253M+
Organic Social Media Impressions

The team is a group of incredibly passionate, switched-on and forward-thinking people. They are truly an extension of our team, always willing to jump in no matter the task, with a smile and a way to take things to the next level. It’s truly clear their brand partnerships are as meticulously crafted and maintained as their industry + publication relationships. It’s amazing to have such a solid foundation of commitment and experience to rely on in this ever-changing world of media + consumer desires in a competitive landscape.

Kayla Mosley
Frank Body, Former Marketing Director

Power Beauty Playbook

Our breakthrough, fully-integrated team of industry experts developed this proprietary Brand Playbook designed to elevate brand growth with a ready-to-implement roadmap to success. Working synergistically under one roof, our playbook prepares new brands for launch to market and existing brands to new stages of growth.



Strategic Beauty Storytelling

With a deep understanding of the beauty industry, we attract your target consumer and nurture the relationship to build a human connection through an arts-meets-science approach that drives consumer engagement and revenue growth at each stage of the funnel.


Dedicated Industry Veterans

Our team consists of seasoned beauty, wellness, and grooming experts, who identify scalable marketing opportunities for every stage of the funnel, maximizing your success and reaching brand goals.


Full Funnel Optimization

By maximizing channel efficiencies with real data in real-time, our channel forecasting and analysis uncover areas of opportunity for brand growth by utilizing one-of-a-kind insights to propel service channels to correlative growth.

Service Offerings

CRO

Convert on the traffic you’ve invested in by driving more clicks, opt-ins, and purchases.

Public Relations

Secure top-tier media coverage to build brand visibility and credibility.

Affiliate Marketing

Leverage a highly motivated salesforce that only gets paid when you do.

Partnerships

Collaborate with like-minded brands and celebrity partners to reach new audiences with established trust.

Influencer

Leverage the reach and credibility of your audience’s favorite lifestyle gurus.

Paid Social

Make more of your content by harnessing social media to reach vast new audiences.

SEO

Drive high-intent new beauty consumers to look, learn, and buy.

Organic Social

Build brand trust and establish your brand voice through quality content that engages an authentic community to keep coming back.

Content Marketing

Inform, entertain, and engage at every stage of the customer journey.

SMS Marketing

Supercharge your retention marketing mix with the most direct 1-to-1 digital consumer communication.

Email Marketing

Reach your customers at the right time in their specific consumer journey with perfectly targeted messaging they actually want to read

Paid Media

Drive more potential customers to your site with PPC strategies that meet prospecting consumers’ needs wherever they are in their journey, serving them ads they want to see.

Our team has more than 150 years of combined experience within the Beauty, Grooming, and Skincare space.

Megan Rupp

Vice President of Beauty

Kira Tirshfield

Vice President of Brand Strategy

Maddie Erdossy

Director of Beauty

Alex Rusciano

Content Marketing Strategist

Bri Tocco

Sr. Paid Social Account Manager

Brittany Arnold

Sr. Digital Strategist

Carly Biggs

Content Marketing Strategist and Account Manager

Hanna Kron

Partnerships Specialist

Haley Keller

Partnerships Strategist

Hannah Halton

Organic Social Strategist

Jenna Principe

SEO Strategist and Account Manager

Hannah Watts

Account Manager

Julie Burton

Digital Marketing Manager (Paid Social)

Justin Kevalaitis

Senior CRO Strategist

Kayleigh Adam

Account Manager

Kylie Wagatsuma

Paid Advertising Specialist

Lizzie Boudreau

Influencer Marketing Manager

Milla Stern

Senior Email Marketing Strategist

Tamara Sneider

Senior Performance Analyst, Beauty PR

Ellise Kim

Email Marketing Strategist

Taylor Johnson

Senior Partnership Manager

Lex Hill

Cultivating Partnerships

An appraisal so in-depth, other digital and experiential marketing agencies would bill for it.

For you, it’s a free taste of the value we promise to bring to your beauty brand and just the start of what we can achieve together.

“ The Covet PR team is creative, innovative and know how to take an outside-the-box approach to PR. They allowed us to grow while working within our budget and understanding the core value of our brand. After only 6 months we were featured in 50+ media outlets, accumulating 250M+ impressions. To name a few, GQ, Men’s Health, Ask Men, The Manual all wrote buzz-worthy articles. We were more than happy with the results achieved, and it would not have happened without Covet PR’s deep bond with media personnel and influencers. Not only did their successes help our brand gain recognition, but the awareness also increased our sales. ”

Janine Labaqui
Rugged & Dapper, Co-Founder

Here’s a look at what you can expect with your free, fully-customized brand appraisal:
  1. Zero Pressure

    Whether you need support increasing brand awareness across the beauty category or want to revamp performance channels for better results, there are no strings attached – ever.

  2. Baseline Evaluation

    We put a spotlight on your brand’s marketing campaign gaps and missed opportunities.

  3. Competitive Analysis

    Start by taking a look at what the competition is doing and how we can do it better, then review an in-depth SWOT analysis evaluating key differentiators and hurdles impacting your ability to cut through the noise.

  4. Growth Strategy

    We’ll provide recommendations on quick wins you can implement immediately as well as high-level plans for long-term growth that can scale with your business in the ever-changing beauty landscape.

  5. Ready. Set. Launch!

    If you decide to partner with our one-of-a-kind beauty team, our partnership is already primed to hit the ground running with an actionable roadmap for success.