nova Creative Affinity revolutionizes performance marketing by linking advertising creatives to customer Lifetime Value (LTV). This application helps businesses optimize ad content and allocate budgets effectively by identifying high-performing creatives.
NOVA APPLICATIONS
Creative Affinity
Customer Insights
nova Customer Insights delivers a complete understanding of your audience, leveraging data to build detailed personas and uncover trends. By identifying customer preferences, businesses can refine their marketing strategies and maximize engagement.
nova Insights AI
nova Insights AI combines 20+ marketing reports, AI-driven analytics, and human expertise to deliver a comprehensive data platform. Businesses can interact with their marketing data, ask questions, and make agile decisions based on clear insights
Customer Cohorts
With nova Customer Cohorts, businesses gain a deep understanding of customer behavior and segmentation. This application identifies high-value customer groups, such as those with high repeat purchase rate, Lifetime Value (LTV), or retention rates. By leveraging these insights, businesses can craft targeted strategies that drive greater revenue and profitability.
Forecasts
nova Forecasts empowers businesses with predictive analytics, enabling data-driven decision-making. The application models market demand, identifies growth opportunities, and supports resource allocation.
Unified Data Integration
Seamlessly connect data from platforms like Google Ads, Meta, Shopify, TikTok and more into a single, secure ecosystem.
Actionable Insights
Leverage advanced analytics, AI-driven recommendations, and custom segmentation to transform raw data into impactful strategies.
Creative Innovation
Evaluate ad performance using innovative tools like Creative Affinity, an algorithm based application that links ad creatives to customer Lifetime Value (LTV), Customer Acquisition Cost (CAC), and engagement, enabling precise optimization.
Customer Value and Health Analysis
Gain deeper visibility into customer behavior with metrics that assess value, health, and retention risks. Use insights to strengthen loyalty and focus on high-potential audiences.
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Frequently asked questions
How does nova help businesses make better decisions?
nova integrates data, advanced analytics, and AI tools to deliver actionable insights, empowering businesses to identify high value customers, optimize campaigns, enhance ROI, and identify growth opportunities.
What platforms can nova integrate with?
nova Applications integrate seamlessly with platforms like Google Ads, Meta, Shopify, TikTok, Amazon, Salesforce, and more, creating a unified data environment.
Are nova Applications suitable for non-technical users?
Yes, nova features intuitive dashboards, natural language processing (e.g., text-to-SQL), and accessible tools designed for marketers and business users.
How secure is my data in nova?
nova Applications are powered by Snowflake, providing industry-leading security, compliance, and data management.
Can nova scale with my business?
Absolutely. nova’s tools are designed to grow alongside your business, offering scalable solutions for businesses of any size or industry.
How does nova analyze creative performance?
nova uses Creative Affinity, a proprietary module that evaluates ad performance across key indicators like LTV, CAC, ROAS, and engagement to pinpoint the most effective creatives.
Can nova help with customer retention?
Yes, nova’s Customer Insights module identifies customer attributes and values, allowing you to design targeted strategies to reduce churn and build loyalty.
How does AI and text-to-SQL work in nova?
Insights AI allows you to ask natural language queries, which nova translates into database queries, providing instant and accurate answers from your data.
What industries are nova Applications best suited for?
nova is versatile and used across industries like eCommerce, retail, technology, and more, offering tailored insights based on your sector’s unique needs. We plan to expand Intelligence and other modules into Lead Generation capabilities.
How can nova help optimize resource allocation?
nova Forecasts provide predictions and customer value insights that guide resource and budget allocation, ensuring you focus on high-impact opportunities and reduce inefficiencies.