It’s simple: you connect your customer file to our dataset and we breakdown a comprehensive ideal customer profile, including:
- Current Customer vs Opportunity Customer
Who are you really selling to today? What’s a cohort of opportunity that drives a significantly higher lifetime value, but you haven’t quite cracked into yet? Why not? How can we get there?
- Cohorts, Segmentation, and Lifetime Value
There’s only two ways to make money: more customers, or more valuable customers. We help you understand where your biggest opportunity is on either side of the equation (acquisition or value).
- Fully Detailed Profile
We break down not only your “typical” customer’s demographics (age, gender, location) but also their behaviors, psychographics, interests, shopping patterns, and other traits that produce more or less value.
- Product View
A look at your best selling products, what products are most likely to yield more valuable customers, and a margin centric view of which products are great supplements to round out a multi-unit upsell strategy.
- Brand and Social Listening
To ensure we have a full picture of the market and your customer, we also engage in research, surveys, social listening, review aggregation, and brand metrics to uncover any blind spots you might’ve missed.
The better a brand understands their customers, the better they’re able to develop products that bring differentiated value to those customers. In other words – it’s a lot easier to sell to your best friend than it is to a stranger. We’ll help you get there.
