We can’t tell you how many brands come to us with excellent creative, a super smart media plan, and a ton of funding, but still struggle to grow.
The most common reason brands struggle to grow?
They didn’t understand the way that their product produces differentiated value for their customer. The key two words there are differentiated and value. They needed to understand:
- The larger market and the lay of the land
- Who their customer was and what problems they have
- How to communicate in a way that’s impactful
Your comprehensive, data-backed go to market strategy
If you’re selling the same thing in the same way as a half dozen other competitors, you have very little chance of being successful. Or if you’re selling to Selena Gomez and your customer is actually Dolly Parton, you’re going to burn a ton of cash on ineffective marketing.
That’s where a fully fledged, comprehensive, data-backed go to market strategy comes in.
- A Deep Business Audit
We’ll plug your financials, customer file, and marketing data into nova Intelligence, our proprietary technology platform. Our expert growth analysts will diagnose your biggest pain points, assess your unit economics, compare your LTV:CAC ratio to what’s healthy, and quickly map out the biggest needle mover metrics. - Customer Insights + Persona
From there we’ll compare who you think your customer is to what it actually is. This isn’t just some subjective alliterative persona either, it’s actually baked in verified deterministic data based on their past purchase behavior, media consumption, and psychographics. - Market Research
What are your competitors doing? What’s the overall size of the business opportunity (revenue size and total addressable market). Is it mature and commoditized? Is it emerging and requires category education as well as product education? We’ll include the watch outs and the low hanging fruit. - Media Plan
Knowing your customer, your market, and your unit economics tees up how to properly spend your marketing dollars. Where to invest, when, how much, and by what channel and tactic to generate the best return on your investment.
And those are just the big categories. Depending on what we find during our appraisal process, we very well much identify areas of improvement around your technology stack, your processes and procedures, customer reviews or sentiment, internal management, or how you’re measuring your marketing ROI.
Get the benefit of working with a “big 4” holding company without having to pay millions of dollars. And we’re biased, but we think our product is just as good (if not better).
We've helped clients become industry leaders
