Achieve thumb-stopping status while making the most out of your ad spend. Our social media marketing team knows algorithms in and out, finding revenue opportunities for sustained growth.
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Paid social media advertising and marketing.
From Facebook and Instagram to TikTok and YouTube, your customers spend hours on social media. But algorithms, competitors and content saturation all stand between you and incremental revenue.
An expert social media marketing agency like Power Digital has the expertise to target, engage and persuade your market, taking the guesswork out of paid social marketing.
You’ll not only get your ads seen, but also get your target audience to care and buy – without draining ad spend.
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Acquire new customers
Grow your customer base with precision-targeted ads that reach the right people at the right time, turning prospects into loyal customers and driving lasting growth.
Run effective retention strategies
Boost customer loyalty with tailored retention strategies that re-engage your audience, nurture relationships, and drive repeat purchases—maximizing lifetime value.
Lower ad costs
Maximize IROAS with efficient ad spend that drives results. Our paid social approach ensures every dollar works harder, optimizing campaigns to cut costs and deliver impactful outcomes.
Our Paid Social Services
Take a look at what’s possible when you partner with Power Digital for paid social media management and advertising.
Everything you need for a successful Paid Social Media marketing strategy-under one roof.
Analysis
Before a contract is ever signed, we dig into your business with a detailed appraisal. You get an in-depth report on what’s working, what’s not, and what opportunities we’ve found for serious, profitable growth.
Strategy
We consider your current paid efforts, competitive landscape, and audience segmentation opportunities while mapping out your customer journey. From this, our social media agency curates a custom, multi-channel paid social strategy.
Implementation
New ad campaigns are created, launched, and tested based on your strategy. We handle this process from top to bottom, including copy, design assets, and targeting.
Results, Rinse, Repeat
As you begin seeing new business and an increase in customer lifetime value, our digital marketing firm continues making tweaks. Nothing is safe from tests and optimization; strategy, social media content, and targeting are all continuously adapted to your specific target audience and unique market behavior.
Paid social powered by our digital agency’s proprietary technology, nova, to build informed and scalable paid social marketing plans backed by data.
Accurate targeting, creative engagement and social media content creation that resonates to increase your relevance and stretch your social ad dollars.
Rigorous A/B testing to constantly improve and reap the most impactful results.
Commitment to optimization and revenue growth, from ad copy tweaks to digital strategy realignments.
A creative approach to capture customer attention at every step of their journey using pixel tracking and segmentation.
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Learn more
Learn more about Paid Social Media.
Ready to take your paid social media efforts to the next level? Learn more about how our tailored strategies can help you achieve your marketing goals, from acquiring new customers to optimizing ad spend. Explore how Power Digital can make your paid social media campaigns more effective and efficient, driving real results for your business.
What is a paid social audit?
The Power Digital paid social audit is a crucial step in our methodology. Our team will perform a comprehensive review of all your paid efforts and their build-outs in order to develop a deep understanding of the current state of your social advertisement strategy. Specific elements of evaluation include your customer journey and funnel, technical setup, audience segmentation, attribution windows, messaging and create assets, and prospecting efficiency. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your advertisements and grow your business.
What social platforms do you advertise on?
The Power Digital social team are experts in leveraging all the major social media channels that our clients are on. This includes Facebook, Instagram, Pinterest, and LinkedIn. Just because all of these networks are available to you, doesn’t mean you should be spending advertising dollars on all of them. We will help you determine which networks to advertise on in order to reach your target audience.
What is retargeting?
Also known as remarketing, retargeting is the concept of showing advertisements to potential customers who showed interest in your products or services, but did not convert. Chances are, most of your traffic bounces away from your site without ever converting. Retargeting aims to get those people back your site by displaying ads on their social media feeds to reengage them. Such as could include the products or services they recently viewed or similar ones that they may find more compelling.
What is Facebook advertising?
Facebook is now one of the largest social media platforms globally, which means you could reach millions of people you might not otherwise be able to communicate with. Facebook advertising is the process of displaying paid advertisements to potential customers in an effort to entice them to convert on your site. As Facebook has grown, so has its advertising tools. You can now segment using a variety of demographic, geographic, and technological filters. But as Facebook advertising has become more robust, it has increased in complexity making it harder than ever to use. That is where our social experts can help!
What is LinkedIn advertising?
LinkedIn advertising provides a self-service solution to run targeted ads across the platform. This is an especially effective platform for B2B companies as the platform is primarily utilized by working professionals. Though the aim of the advertising solution is to allow users to set up advertisements in minutes, the Campaign Manager still demands some level of expertise to ensure you are setting appropriate budgets and metrics.
What do you test in your social advertising?
At Power Digital, we test a number of elements in our clients’ social advertisements. This could include utilizing different messaging, creative assets, display placement, and segmentation. We also monitor a number of metrics to ensure the effectiveness of these changes. Such data includes clicks, impressions, and engagement.
Will you design social ad creative for my brand?
The short answer? Yes. If you choose to utilize our paid social services, we will design all the social ad creative for your brand to ensure consistency across all channels. We have found that this helps eliminate confusion and builds a sense of trust with your audience. Whether it’s Facebook, Instagram, LinkedIn or Pinterest Advertising, we optimize creative for each platform.
What is the difference between paid social advertising and organic social advertising?
The most obvious and important difference between paid social advertising and organic social advertising is whether or not you put money behind the posts or content. As it sounds, paid social advertising sponsors specific posts with a budget in an effort to reach specific audiences. In this way, you can use segmentation to determine who these posts are shown to. Organic social advertisements, on the other hand, do not have a budget behind them and their display cannot be targeted. The idea behind organic social content is to engage with your existing audience and connect with new people naturally.
How much should I spend on paid social advertising?
Unfortunately, there is no magic number that we can say will be effective for paid social advertising. Ultimately, this will depend on your industry and competitive landscape, as well as which networks you are advertising on. But we can help you determine the best budget for your unique brand. Our paid social audit will help us evaluate your current needs and what it will take to reach your goals. Then we can develop a strategic plan to help you get results while spending your budget efficiently.