Watch out world. Social media isn’t just for sharing memes of LOLCats and Daniel with his infamous white Vans anymore. These days our favorite viral sensations share the social media landscape with highly targeted advertisements. And for good reason.. With billions of users worldwide, social networks possess valuable insights about users’ likes, interests, and habits. This information is exceptionally useful to social advertisers. Rather than reactively targeting users who search a certain term, these insights allow advertisers to proactively target relevant users before they even begin their search. Kind of creepy for the user… but awesome for us marketers.
The advanced targeting options, reliable conversion tracking, and mobile prevalence make social networks one of the most viable platforms for online advertising (and of course, sharing an occasional gif or two). Whether you’re looking to find new potential clients or retarget existing clients, the paid social team at Power Digital Marketing has developed proprietary processes to target your core audience using interest targeting, funnel strategy, custom targeting, and A/B testing. Our social advertising experts combine data-driven targeting and their diverse skill sets to optimize your ROI.