Process For Results
Obviously, if you launched a brand new website, not every page from your old site will have a perfect match on the new site. This is where things can get tricky. When there is no obvious destination for an old URL, it is important to find the most sensible new page to link to. Many companies will take the easy way out and simply link to the new homepage. Not at Power Digital. We have strategic processes guided by internal and external links as well as page authority to redirect each link to the most relevant parent page.
At Power Digital, we aren’t afraid to get our hands dirty and dive deep into the technical stuff. When we perform a website migration, we will conduct a full technical assessment to make sure that your new site isn’t infused with technical issues from the previous site. We will run through the layout and copy of each page and assess any on-page SEO needs in addition to evaluate your XML sitemaps and robots.txt file to ensure that you are making the most efficient use of your crawl budget.
Don’t worry, we won’t throw you right into the fire after implementing your new website. As with any move (both online or offline), there are bound to be some glitches. This is why we have a 30-day clause where we monitor the proper implementation of any of the changes that we made to ensure that there aren’t any pending issues or new issues brought to life after the initial push. Once that thirty-day cushion is up, you will feel confident that your new site is as healthy and profitable as your previous site… and have the results to prove it.