Website Migration Services - San Diego SEO | Power Digital Marketing

Overview

Launching a new website is exciting – your brand has a fresh new look and you can’t wait for the world to see. Your customers will be ecstatic about the improved user experience and your competitors will be teeming with jealousy. However, there are a few considerations you must take into account when introducing your new site – one being a solid SEO migration strategy. What is an SEO migration strategy, you may ask? Here’s a breakdown for those who aren’t SEO specialists:

When you launch a new site, you are making drastic changes to the structure and, in some cases, the domain of the site. This can create some confusion for search engines as they probably don’t understand that the previous site has moved. This can lead to a decrease in website authority, a change in rankings, and a loss in traffic – which all negatively affect conversions. This is no bueno. But, this can all be prevented with a solid SEO migration strategy that gives search engines specific instructions regarding the migration of content from your old site to your new site.

At Power Digital, we use a proprietary SEO migration strategy that helps search engines understand the situation and prevent any decreases in rankings, authority, or conversions. It takes the stress out of launching a new website, leaving more time to celebrate your brand’s new digital presence.

Bill WilkinsonDirector of SEO
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Preserve
Website Authority
Gaining Google’s trust is no easy task. Keep your reputation as a credible website and remain competitive in your industry.
Maintain Rankings,
Traffic & Conversions
Don’t let your hard-earned SEO efforts go to waste when launching your new website. Our proprietary process will help ensure that your key metrics aren’t being jeopardized.
Ensure
Site Health
We give your new site some TLC with a comprehensive technical assessment to make sure that it is deemed “SEO-friendly” among search engines.

Process
For Results

Redirect Mapping

When performing an SEO website migration, one of the first and most important things we do is redirect URLs from old URLs to new URLs. This signifies to the search engine that the page used to exist in one location (your old site) but has permanently moved to a different location  (your new site). In turn, this will pass the authority and rankings from the old URL to the new URL, preventing the risk of losing existing rankings and conversions.

Obviously if you launched a brand new website, not every page from your old site will have a perfect match on the new site. This is where things can get tricky. When there is no obvious destination for an old URL, it is important to find the most sensible new page to link to. Many companies will take the easy way out and simply link to the new home page. Not at Power Digital. We have strategic processes guided by internal and external links as well as page authority to redirect each link to the most relevant parent page.

Technical Assessment

Technical SEO sets your site up for success. Not only does it ensure that you are complying with SEO best practices and web standards, but it ensures that your site is prepared for all of the traffic it is going to get once your SEO efforts start taking off. There are many technical SEO factors that can cause issues during a website migration, which is why it is important to perform a comprehensive technical assessment on your site during the migration process.
At Power Digital, we aren’t afraid to get our hands dirty and dive deep into the technical stuff. When we perform a website migration, we will conduct a full technical assessment to make sure that your new site isn’t infused with technical issues from the previous site. We will run through the layout and copy of each page and assess any on-page SEO needs in addition to evaluate your XML sitemaps and robots.txt file to ensure that you are making the most efficient use of your crawl budget.

Post-Migration Monitoring

Don’t worry, we won’t throw you right into the fire after implementing your new website. As with any move (both online or offline), there are bound to be some glitches. This is why we have a 30-day clause where we monitor the proper implementation of any of the changes that we made to ensure that there aren’t any pending issues or new issues brought to life after the initial push. Once that thirty-day cushion is up, you will feel confident that your new site is as healthy and profitable as your previous site… and have the results to prove it.

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