Digital Recharge - Power Digital

Drink it Up

Digital Recharge is a bi-monthly video update published by Power Digital Marketing. Our goal is to help you stay in the loop on digital marketing trends and updates. We provide access to the thought leaders on our team as they share their knowledge of the space. In addition to channel-specific updates, you can also get to know the Power Digital team and learn our tips and tricks on how we tackle agency life.

Past topics include:

  • Google’s algorithm updates
  • Prepping your paid media campaigns for the holidays
  • What’s hot on Facebook and
  • Getting ready for a stress-free December

These videos showcase our team’s personality and expertise. Dive in and experience our work hard play hard culture for yourself. We have a feeling you’ll be begging for more.

Digital Recharge Videos

Digital Recharge #1: Google’s Penguin Algorithm Update

SEO Technical director Bill Wilkinson discusses how things are progressing with Google’s latest Penguin algorithm update – what it is, what we’re seeing and what you need to know in regards to SEO strategy pivots.
Digital Recharge #2: The Latest on Facebook

Facebook launched several new ventures such as Facebook Marketplace, a Craigslist alternative, and Workspace, a project management system designed for businesses. Our Director of Social Media Mike Opera has been keeping a close eye on the rollout of these platforms and shares his thoughts in this month’s episode of Digital Recharge!
Digital Recharge #3: Prepping your Paid Media Campaigns for the Holidays

Everything you need to know about prepping your AdWords accounts for the busy holiday season.
Digital Recharge #4: Preparing for a Stress Free December

The holidays should be the best time of the year, however if you’re not prepared, it can quickly become a stressful and hectic couple of weeks. At Power Digital, we have several strategies to stay ahead of the game, so we can enjoy a stress-free holiday with friends and family.
Digital Recharge #5: 2017 SEO Trends

Mobile is a rapidly growing audience in search as Google has even reported a 20% increase in mobile’s share of online sessions in the last year alone! With all those factors in consideration, we must be able to achieve visibility as a consumer moves along the buyer’s journey. Even better if we can help usher a visitor along the buyer’s journey!
Digital Recharge #6: 2017 PPC Trends

In this episode of Digital Recharge, we talk with our Director of Paid Media Austin Randall, who tells us about some of the PPC trends that we are seeing in 2017.
Digital Recharge #7: Conference Insights
In this episode of Digital Recharge, we talk with our Power Digital Marketing Partner, Nick Slettengren about what marketing conferences you should be on the lookout for this year and other great conferences to attend in 2017.
Digital Recharge #8: Effectively Connecting With Your Prospects

In this episode of Digital Recharge, we talk with our Partner/CEO Grayson Lafrenz about how to find your “perfect match”. How you can find your ideal customer for your product or service.
Digital Recharge #9: Content Marketing Audit

In this episode of Digital Recharge we talk with Britney Schroeder, our Director of Content Marketing, about what makes the best and worst strategies for content marketing. Visit our website to learn more about our content marketing offerings and to request a content marketing audit!
Digital Recharge #10: The Marketing Behind The Madness

In this episode of Digital Recharge, we talk with our Partner/COO Robert Rodrigues, about March Madness in the marketing world.
Digital Recharge #11: SMART Goals in AdWords

In this episode of Digital Recharge, we talk with our third time guest and Director of Paid Media, Austin Randall. Austin gives us some insight into SMART Goals in Adwords.
Digital Recharge #12: What to Expect in Your First Month at PDM

In this episode of Digital Recharge, we talk with our new PR & Outreach Manager, Amanda Windsor. Amanda tells us about her experience during her first month at Power Digital Marketing.
Digital Recharge #13: SEO Tools

In this episode of Digital Recharge, we talk with our Head of SEO, Antonio Johnson, about the most helpful SEO tools out there. Visit our website to learn more about our SEO offerings!
Digital Recharge #14: How Social Media Can Impact A Brand

In this episode of Digital Recharge, we talk with Denise Chang, our Paid Social Project Manager. Denise gives us her insight on how social media can affect your brand.
Digital Recharge #15: Why You Should Stop Sending Press Releases ASAP

In this episode of Digital Recharge, we talk with our PR Manager, Sam Wormser. Sam sheds some light on how much the world of PR is changing in 2017 and why you should stop sending press releases. Visit our website for more information about our PR & Outreach services!
Digital Recharge #16: Things Your PPC Agency Should Be Constantly Monitoring

In this episode of Digital Recharge, we talk with our Digital Account Manager, Pat Kriedler. Pat explains the things your PPC agency should be monitoring. Visit our website to read more about this topic on our blog!
Digital Recharge #17: Intro to Pinterest Advertising

In this episode of Digital Recharge, we talk with Emily Reed, our Senior Social Media Strategist. Emily discusses the basics of Pinterest advertising and why it could be useful for your brand.
Digital Recharge #18: Email Marketing 101

In this episode of Digital Recharge, we talk with Kristin Crabb, our Email Marketing Coordinator, about the basics of email marketing. Kristin discusses the do’s and don’ts of email marketing and provides some helpful tips to make sure your message is reaching the right audience. Visit our website to learn more about our email services!
Digital Recharge #19: Influencer Marketing Trends

In this episode of Digital Recharge, we talk with Makenna Johnson, our Public Relations Coordinator, about influencer outreach and some of the trends we are seeing with influence marketing in 2017.
Digital Recharge #20: Intro to Youtube Advertising

In this episode of Digital Recharge, we do a host swap and talk with our regular Host and Paid Media Account Manager, Ryan Larkin. Ryan discusses the basics of Youtube advertising.
Digital Recharge #21: Account Management Tips

In this episode of Digital Recharge, Kate Lobel, our Director of PR & Outreach, shares with us her tips for account management.
Digital Recharge #22: Scaling Your Team

In this episode of Digital Recharge, we talk with Mike Opera, our Director of Social Media, about recruiting, staffing, and scaling your team. Visit our website for information on the social media services we offer!
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