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Why B2B Matters

Marketing to other businesses requires a different strategy than that of consumer marketing. While you still need to show your customers why they need your product or service, you must do so in a different way. Using traditional marketing tactics in a B2B environment will likely result in a lot of wasted resources, including your most valuable one: time.

At Power Digital, we understand this because it is what we do for ourselves. Throughout our years of experience, we have developed a unique strategy to attract leads, qualify them and turn them into customers. By implementing these efficiencies you will start gaining more new business with far less effort.

Sales Enablement Solutions
Sales Enablement Solutions

Make sure that your sales team has the resources and messaging they need to close the deal. Our team will help you pull together sales enablement materials that can be used across your company.

 CRM Analysis
CRM Analysis

Your customer relationship management platform is crucial to your success in B2B marketing. We will evaluate different metrics and the data you are collecting to create a more efficient CRM.

Sales & Marketing Alignment
Sales & Marketing Alignment

Too often sales and marketing teams are working against each other instead of working together. With our help, you can align these two teams by utilizing sales feedback and providing them with the resources they need.

Intelligent Lead Generation
Intelligent Lead Generation

There are various techniques you can implement to increase engagement and attract the right customers to your company. Our team will help you evaluate your current lead generation practices and strategize adjustments that will help you connect with your audience.

Conversion Rate Optimization
Conversion Rate Optimization

CRO enables visitors on your site to take action. Using design and data analytics, our CRO improvements will eliminate the obstacles that prevent your customers from converting while guiding them toward your site’s call-to-action.

Lead Scoring
Lead Scoring

Lead scoring will help you determine the interest of your potential customers. We will help you identify the factors that indicate a successful customer relationship so you can target the right leads and increase their likelihood of purchasing.

Lead Nurturing & Inbound Automation
Lead Nurturing & Inbound Automation

Don’t lose proactive prospects due to a delayed response. With our b2b lead generation services, you can implement automation that will allow you to quickly respond to those who indicate interest and nurture those who may need more time.

Sales Analytics & Intelligence
Sales Analytics & Intelligence

Monitoring your sales analytics such as close rate, sales cycle and leads per source will help you better understand how your sales team operates and where you can help. Equipped with this data, we will help you develop a strategy to be a more effective partner for your sales team.

Funnel Creation
Funnel Creation

Knowing your customer’s buying journey is an important factor in guiding them toward a purchase. We will help your team map out an appropriate funnel so you can start accelerating your prospects through it, giving them what they need when they need it.

Outbound Prospecting
Outbound Prospecting

Prospecting is typically a very manual process that involves a lot of time on LinkedIn and other resources. Free up your team to spend time on other critical tasks and let us handle reaching out to qualified leads.

Customer Persona Creation & Strategy
Customer Persona Creation & Strategy

Creating customer personas will help you better understand the type(s) of customer(s) you are trying to reach. We will not only help you build out these profiles, but we’ll then develop a strategy for using them across all your marketing activities.

Behavioral Analysis & Automation
Behavioral Analysis & Automation

Understanding how your customers behave both on and off your site provides valuable insight into their purchasing process. We will use this information to provide you with insights and implement automation to increase the efficiency of your team.

Our Process

STEP 1

Define the Customer Journey

As a first step, we will map out the customer experience to ensure the right marketing content is created for each phase across all of your digital channels. To inform this strategy and create alignment we will interview members of your sales team.

STEP 2

Implement the Strategy

Next, we will launch our strategy and make adjustments based on data. This includes inbound email, outbound email, content marketing, paid social, and paid search elements.

STEP 3

Get More Leads

With more efficient and effective practices in place, your team will be fed with quality leads. As your pipeline builds, so too will your revenue and business!

Testimonials

Happy Clients

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Request a Free B2B Marketing BlackBox Audit

At Power Digital, B2B marketing isn’t just a service, it is what we practice. Let our team help you take your sales and marketing teams to the next level.

What You Get From Our BlackBox Audit

1

Current Online Funnel & Visitor Behavior

Evaluating your current funnel and the behavior of visitors on your site gives our team a baseline of data to work with. From there, we can develop strategies that will make a positive impact.

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2

Full Marketing & Sales Funnel Analysis

How your sales and marketing teams work together and pass off leads is crucial to the success of your business. Our team will evaluate this process to identify any bottlenecks in the pipeline.

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3

Pipeline Analysis

Understanding your customer pipeline will help you remove barriers in their purchasing process. We will analyze your current pipeline to strategize the most effective way to move customers through it.

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4

Channel Attribution

B2B marketing requires full comprehension of the channels that are working for you and those that aren’t. Otherwise, you are wasting money and resources with no return. We will evaluate all your channels and help you figure out where you should be expending your efforts.

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Inbound Email Nurturing & Automation Setup

Manually following up with every inbound lead is time-consuming and unnecessary. Our team will create an email automation process and nurture campaigns so you can secure leads and close deals.

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6

Existing Content Materials

Using consistent, valuable, and relevant messaging across all your sales materials and content ensures that your customers know what to expect from your company. We will thoroughly review all of your existing materials and decide where changes need to be implemented.

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Contact
Contact Us

Request a Free B2B Marketing BlackBox Audit

Our Services

Other Services You Might Be Interested In

Email Marketing

Keep your prospects and customers engaged with your brand using effective email marketing practices.

SEO

Help your customers find you by refining your SEO strategy and improving your search engine rankings.

Pay-Per-Click

Enhance your paid advertising efforts and ensure that you are spending your ad dollars efficiently.

Frequently Asked Questions about B2B Marketing

1

What is a B2B funnel BlackBox Audit?

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What is a B2B funnel BlackBox Audit?The Power Digital B2B audit is a crucial step in our methodology. Our team will perform a comprehensive review of your current marketing efforts and your sales funnel to develop a deep understanding of your B2B marketing strategy and where improvements can be implemented. Specific elements of evaluation include visitor behavior, pipeline analysis, channel attribution, nurturing and automation, and existing content materials. We will then use these findings to develop a robust strategic plan that will help increase the effectiveness of your funnel and grow your business.
2

What is lead generation?

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What is lead generation?Lead generation is the process of attracting prospects to your company and converting them into interested customers. This could include job applications, blog posts with web forms, collecting registration information for live events, and other online content containing visitor information. Gathering specific information about visitors in this way allows us to identify interest in what your company is offering so you can follow up with them. If a visitor inputs their contact information to receive access to a whitepaper your company published, you can follow up on this lead with information about a relevant service you provide.
3

What is a buyer persona?

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What is a buyer persona?A buyer persona is a semi-fictional representation of your ideal customer. The development of these personas is based on market research and real data from your existing customers. Our team then extrapolates the data to find patterns and create detailed personas highlighting the customer’s needs, interests, background and more. Using these personas helps you relate to your key buyers and deliver better content and messaging. This practice is known as persona marketing and can be extremely effective in producing results.
4

What is a marketing funnel?

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What is a marketing funnel?A marketing funnel is a process that your potential customers go through to become your existing customers. The buyer journey is outlined from the customer’s initial discovery of your business to their purchase. A marketing funnel is designed to create an automated system that helps facilitate the prospect’s purchasing decision and shows them why your product is the best choice for their needs. As a bonus, a marketing funnel provides measurable checkpoints throughout the customer journey so you can identify any issues quickly.
5

What is lead scoring?

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What is lead scoring?Lead scoring is the practice of giving each of your marketing leads, or prospective customers, a score based on a set of predetermined factors. You can utilize a variety of factors to help determine the score such as a customer’s professional information or how they have previously engaged with your website and other platforms. Every company will have a different model for scoring their leads. One of the most frequently used techniques to develop your value system is to use data from previous leads to find a baseline. This entire process is part of our B2B services.
6

What are sales enablement materials?

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What are sales enablement materials?Sales enablement materials are the assets your sales team requires to close more deals. These could include pitch decks, one-sheets outlining case studies, social media marketing assistance and more! Your marketing and sales teams strongly rely on each other to achieve success which is why we stress the importance of alignment between the two departments. Sales enablement materials help to facilitate this relationship and ensure everyone is on the same page.
7

How do you attribute leads to marketing campaigns?

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How do you attribute leads to marketing campaigns?Without getting into too much technical detail, we can attribute leads to specific marketing campaigns using UTMs and dashboards within your CRM enhanced with Google Analytics. This method provides us with a complete picture of which campaigns are yielding results. There are many attribution models you can choose from. Thankfully, our team is experienced in all of them and can implement the correct attribution scheme to use in conjunction with your b2b digital marketing strategy.

Grow your Business

Request a Free B2B Marketing BlackBox Audit

At Power Digital Marketing, you are more than just a client, and we’re more than just a b2b marketing agency. You are our partner. Our team will work as an extension of your team to develop robust strategies that yield results. You will know what we are doing every step of the way.