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FASHION

State of Fashion: March 2026

A Bi-Annual CMO Briefing by Power Digital

Discovery is fragmenting. AI is rewriting visibility. 66.6% of your customers are one better offer away from leaving. This briefing tells you exactly where your funnel is breaking and what the highest-growth fashion brands are doing differently.

With demand compressed, AI reshaping discovery, and consumers researching longer before spending less, the brands winning right now aren’t the ones spending more. They’re the ones measuring what actually matters and fixing what’s quietly draining margin.

This briefing draws on a 1,000-person U.S. consumer survey conducted to reveal where fashion consumers are discovering, deciding, abandoning, and returning, and what it means for how your brand grows from here.

Download the Report Now:

Discovery is fragmenting. AI is rewriting visibility. 66.6% of your customers are one better offer away from leaving. This briefing tells you exactly where your funnel is breaking and what the highest-growth fashion brands are doing differently.

With demand compressed, AI reshaping discovery, and consumers researching longer before spending less, the brands winning right now aren’t the ones spending more. They’re the ones measuring what actually matters and fixing what’s quietly draining margin.

This briefing draws on a 1,000-person U.S. consumer survey conducted to reveal where fashion consumers are discovering, deciding, abandoning, and returning, and what it means for how your brand grows from here.

What You’ll Learn

  • What 1,000 U.S. fashion consumers say is actually driving discovery, abandonment, and loyalty in 2026

  • Why 18.9% of consumers already use AI tools to find brands and what it takes to show up there

  • The real reason 65.7% of consumers abandon (it’s not your ad, it’s what happens after the click)

  • How to identify whether your brand has a media problem, a content problem, or an operational one

  • The five-pillar growth framework used to scale fashion brands in a fragmented, AI-led market

Built for fashion CMOs who need signal, not noise. This is a strategic operating system grounded in live consumer data, not category assumptions.