Retargeting is one of the most powerful tools beauty brands can use to recover lost sales and maximize revenue. From personalized email campaigns to influencer-driven ads, strategic retargeting helps brands stay top-of-mind and encourages hesitant shoppers to return.

This guide uncovers six data-backed strategies that help beauty brands recover lost revenue, including:

• Personalized email retargeting to re-engage abandoned carts.

• Dynamic ads on social media platforms like Instagram and TikTok.

• Google Display Ads that remind customers of their favorite products.

• High-intent SMS retargeting to drive fast conversions.

• Loyalty program incentives to bring shoppers back.

• Influencer-driven retargeting for added social proof.