Start with a free marketing strategy audit Start improving conversions with a free marketing strategy audit
Research

How Power Digital’s MMT Uncovered the Halo Effect in Beauty Marketing

Understanding the Impact of DTC Spend on Beauty Sales

Are you making marketing decisions based on incomplete data? Many beauty brands assume DTC advertising only impacts direct website sales—but our latest study reveals a powerful halo effect that influences retail purchases on platforms like Amazon.

Download the Guide Now:

Are you making marketing decisions based on incomplete data? Many beauty brands assume DTC advertising only impacts direct website sales—but our latest study reveals a powerful halo effect that influences retail purchases on platforms like Amazon.

That’s why we created this essential guide, backed by real-world data and insights, to help you:

  • Understand how DTC advertising fuels Amazon and retail growth

  • Leverage Meta, Google, and TikTok to maximize your total revenue impact

  • Avoid common attribution mistakes that could be costing you sales