Power Digital Launches Omega: Our AI Operating System Power Digital Launches Omega: Our AI Operating System
REPORT

The Trust Gap: Why Great Marketing Isn't Enough Anymore

44% of consumers say a brand loses their trust when the product feels overpriced for what it delivers. 44% won’t repurchase after trial because it wasn’t worth it. The gap between what your brand promises and what your product proves is where growth goes to die.

Power Digital surveyed 1,077 U.S. food and beverage consumers to map exactly where trust breaks, what it costs when it does, and what it takes to close the gap before it compounds.

The data is direct. 60% of purchase decisions start with taste, 57% with price, and 34% with whether it’s a brand they already trust. Marketing can create the first two conditions. Only the product can build the third. Brands spending to drive trial into a broken promise are not running a marketing problem. They are running an alignment problem.

Download the Report Now:

44% of consumers say a brand loses their trust when the product feels overpriced for what it delivers. 44% won’t repurchase after trial because it wasn’t worth it. The gap between what your brand promises and what your product proves is where growth goes to die.

Power Digital surveyed 1,077 U.S. food and beverage consumers to map exactly where trust breaks, what it costs when it does, and what it takes to close the gap before it compounds.

The data is direct. 60% of purchase decisions start with taste, 57% with price, and 34% with whether it’s a brand they already trust. Marketing can create the first two conditions. Only the product can build the third. Brands spending to drive trial into a broken promise are not running a marketing problem. They are running an alignment problem.

What You’ll Learn

  • Why 44% won’t repurchase after trial and what it costs when media spend keeps driving first purchases the product can’t convert

  • The four forces of precision skepticism. Promise, proof, price, and product, and where most F&B brands are losing

  • Why vague claims are losing power and what it actually takes to make “clean,” “premium,” or “better-for-you” believable

  • How to audit your claim language before consumers do it for you

  • Why ingredient transparency needs to be structural, not seasonal

  • Three moves that matter most now for brands looking to close the gap before competitors do

The brands that win the next five years will not simply out-market their competitors. They will out-deliver them.