Encompassing 4 Key Areas
Power Digital aims to utilize data in a way that helps our clients, ourselves, and the world. We've identified the following four pillars as strategic areas to evolve:
Data Strategy
Drive growth for Power Digital’s agency & clients through unique insights and tools as leaders in data strategy for the marketing industry.
Pillars
Marketing Services
nova provides our marketing teams with insights and actions to take to make better decisions and achieve better results for our clients on a daily basis. Whether through Scoreboards, reports, or the actions we take.
find me
Operational Efficiency
nova’s internal usage and adoption generate insightful actions around our business, financials, areas to improve, departmental performance, and other operational pivots.
find me
Business Intelligence
nova retains the ability within its data warehouse to allow clients and other entities to tie their applications and programs to our bank of insights and metrics, driving the data behind other applications.
find me
Thought Leadership
nova’s insights, data, and data warehouse provide unique, proprietary data that can be used on a public scale to drive thought leadership amongst agencies and companies alike.
1st Party Data Connectors
Ad Networks
+17
Websites
+10
CRMs & ERPs
+5
Marketing Tools
+23
Power Digital
xxxx
Data Warehouse
Marketing Data
Campaign Performance
Budgets
Website Sessions
Audiences
Customer Data
Customers
Leads
Orders
Sales
AI & Data Enrichment
- Channel Recommendations
- Forecasting
- Audience Intelligence
- Benchmarking
- Identity & Attribution
Marketing Execution & Reporting
Appraisals, Blueprints, Scoreboards
Audiences & Campaigns
API + BI Tools
