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Data Strategy

Data Strategy

Drive growth for Power Digital’s agency & clients through unique insights and tools as leaders in data strategy for the marketing industry.

Encompassing 4 Key Areas

Power Digital aims to utilize data in a way that helps our clients, ourselves, and the world. We've identified the following four pillars as strategic areas to evolve:

Pillars

Marketing Services

nova provides our marketing teams with insights and actions to take to make better decisions and achieve better results for our clients on a daily basis. Whether through Scoreboards, reports, or the actions we take.

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Operational Efficiency

nova’s internal usage and adoption generate insightful actions around our business, financials, areas to improve, departmental performance, and other operational pivots.

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Business Intelligence

nova retains the ability within its data warehouse to allow clients and other entities to tie their applications and programs to our bank of insights and metrics, driving the data behind other applications.

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Thought Leadership

nova’s insights, data, and data warehouse provide unique, proprietary data that can be used on a public scale to drive thought leadership amongst agencies and companies alike.

Data Platform

1st Party Data Connectors

Ad Networks
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+17
Websites
  • nova data strategy
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+10
CRMs & ERPs
  • nova data strategy
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+5
Marketing Tools
  • nova data strategy
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+23
Power Digital nova data strategy

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Data Warehouse

Marketing Data

Campaign Performance

Budgets

Website Sessions

Audiences

Customer Data

Customers

Leads

Orders

Sales

AI & Data Enrichment

  • Channel Recommendations
  • Forecasting
  • Audience Intelligence
  • Benchmarking
  • Identity & Attribution
Marketing Execution & Reporting
Appraisals, Blueprints, Scoreboards
Audiences & Campaigns
  • nova data strategy
  • nova data strategy
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API + BI Tools
  • nova data strategy
  • nova data strategy
  • nova data strategy