Power Digital receives strategic capital investment from Court Square Capital Partners.

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DataQ has been acquired by Power Digital.

The first party data intelligence tool has been acquired by the leading growth marketing firm in the country.

A New Era of Marketing

Online sales in the last 12 months
Ad spend managed annually
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About the Partnership

Power Digital has acquired DataQ, the premiere customer activation and targeting technology tool. Fueled by proprietary algorithms and advanced extract, transform, and load (ETL) technology, DataQ helps clients maximize the lifetime value of their customer base through in-depth insights. These unique findings allow the brand to increase purchase frequency, reduce customer churn, and find customers similar to their most valuable clientele.

The introduction of DataQ provides yet another industry edge to Power Digital. Combining DataQ’s inherent capabilities alongside Power Digital’s proprietary machine learning tool nova will give robust insight into every step of the customer journey, providing critical information on what is needed to effectively scale.

About Power Digital

Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey. Discover more at www.PowerDigital.com.

What people are saying
“At Power Digital, we are continually looking for methods to help our clients achieve their full-growth potential and now with the incorporation of DataQ, we can offer game-changing intelligence, making our approach that much more data- driven. DataQ will augment our nova platform and data warehouse, giving us a best-in-class ability to connect with our client’s platforms, providing us with even better customer insights.”
Grayson Lafrenz, Founder and CEO of Power Digital
What people are saying

“With the ever-growing importance of 1st party data in digital marketing campaigns, I am thrilled to bring the power of our customer data platform to Power Digital.“
Co-Founder of DataQ, Andreas Roell
What people are saying

Are you looking to grow your revenue and brand through a strategic, proactive partner? Get in touch with us to get started.