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PR & Outreach

Public Relations Strategist

About the Role

The Public Relations Strategist is responsible for being the lead on developing and driving strategy within the PR and Influencer team for client roster. This includes creating new, creative pitching campaigns and integrated strategies between PR and other complementary channels. This role supports Account Coordinators and Junior Strategists through training, growth and development.

 

Focal Areas 

  1. Maintain high rates of client satisfaction and manage overall health of PR and Influencer accounts
  2. Proactively pitch to drive media relations results for client roster
  3. Test and effectively roll out new integrated PR strategies to the PR team and agency at large
  4. Support with reporting and client communication 

Responsibilities

  • Responsible for the completion of press materials and ensures they are aligned with client goals
  • Leads by example in staying on top of industry news and shares relevant articles with the agency to provide insight and context into PR activities
  • Executes media and influencer outreach and secures regular coverage in targeted media outlets relevant to our clients 
  • Reviews & edits all written materials & reports with a keen eye for detail
  • Responds to all client inquiries in a timely manner
  • Is capable of handling client meetings, calls and presentations with little supervision if needed
  • Training and managing interns and part timers
  • Contributes regularly to creative brainstorms

Requirements

  • Minimum of 2 years of client-facing media relations experience 
    • CPG Media Relations experience highly recommended but not required
  • Extremely strong attention to detail and follow through
  • Extremely strong verbal and written communication skills for both client and internal communication
  • Possesses strong foundation of media and influencer relationships and a firm understanding of all publications and columns relevant to the health, wellness, beauty, fitness and lifestyle verticals 
  • Ability to handle multiple projects simultaneously in a fast-paced environment under tight deadlines
  • Passion for Public Relations with a keen creative eye
  • Passion for supporting in team growth and development
  • Growth mindset and entrepreneurial spirit

About Power Digital and Covet Consumer

Power Digital is a bicoastal digital marketing agency specializing in data-driven, full-funnel marketing campaigns with offices in San Diego, LA, and New York. Our team is made up of digital strategists, data architects, analysts, writers, and developers all passionate about driving results for our clients. We believe in taking a customized approach to marketing based on a client’s industry and current position within the competitive landscape. Power Digital acquired Covet Public Relations in August, 2020, creating the Covet Consumer business unit, with deep industry expertise in the Consumer Packaged Goods space. We are looking for self-starters and growth mindset publicists to join our evolving PR team and drive results from our roster of CPG, lifestyle, B2B and beyond clients. Apply today!