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PR & Outreach

Public Relations Senior Strategist

About the Role

The Public Relations Senior Strategist spearheads all media and influencer relations efforts for his/her clients. The person in this role should be able to proactively predict client needs and serve as a direct line of communication for the client, providing insight into account activity regularly. The PR Senior Strategist ensures all written materials are client-ready and mentors junior staff in the development of their writing and media relations skills.

 

Focal Areas 

  1. Maintain high rates of client satisfaction and manage overall health of PR and Influencer accounts
  2. Drive immediate media relations results through effective pitching
  3. Support with client goal setting and reporting 

Responsibilities

  • Regularly secures coverage for clients in digital, print, broadcast, podcasts, etc.
  • Skillful in conceptualizing and executing events
  • Is viewed by the client as a driver in communication, leads client meetings, calls, and presentations
  • Works with Account Managers to develop strategy, budgets, plans, and project scopes
  • Attends events, desksides and media tours on behalf of clients as needed
  • Effectively sets and meets deadlines 
  • Proactively assigns deliverables with context
  • Provides guidance to junior staff to cultivate growth in each account-facing role
  • Trains and managing interns and part timers
  • Writes and edits materials with keen eye for detail
  • Leads creative brainstorms and inspires collaboration

Requirements

  • Minimum of 3-4 years of client-facing media relations experience 
    • CPG Media Relations experience highly recommended but not required
  • Extremely strong attention to detail and follow through
  • Extremely strong verbal and written communication skills for both client and internal communication
  • Possesses strong foundation of media and influencer relationships and a firm understanding of all publications and columns relevant to the health, wellness, beauty, fitness and lifestyle verticals 
  • Ability to handle multiple projects simultaneously in a fast-paced environment under tight deadlines
  • Passion for Public Relations with a keen creative eye
  • Passion for supporting in team growth and development
  • Growth mindset and entrepreneurial spirit

About Power Digital and Covet Consumer

Power Digital is a bicoastal digital marketing agency specializing in data-driven, full-funnel marketing campaigns with offices in San Diego, LA, and New York. Our team is made up of digital strategists, data architects, analysts, writers, and developers all passionate about driving results for our clients. We believe in taking a customized approach to marketing based on a client’s industry and current position within the competitive landscape. Power Digital acquired Covet Public Relations in August, 2020, creating the Covet Consumer business unit, with deep industry expertise in the Consumer Packaged Goods space. We are looking for self-starters and growth mindset publicists to join our evolving PR team and drive results from our roster of CPG, lifestyle, B2B and beyond clients. Apply today!