Resource How to Optimize Your SEO Marketing Strategy
By this point, you’re probably familiar with Search Engine Optimization (SEO). You grasp the concepts and understand that it’s an important facet of any...
Read More
PPC

PPC Strategist

About the Role

About Power Digital

Power Digital is a place for self-starters to develop their technical and managerial skill sets with a boutique agency team of like-minded, positive individuals.  Our agency specializes in eCommerce and lead generation for our clients.  We focus on a cross-channel, collaborative effort to drive the overall growth of our clients’ online business.  We’re also big advocates of complete transparency and active problem-solving which has proven successful given our growth and retention.  We are headquartered in vibrant and fun Old Town, just off the 5 Freeway and a few minutes from Downtown!  We are currently looking to grow the team and looking for a top tier, proven Paid Media Project Manager, with an emphasis in Paid Search.

In addition to a competitive base salary/medical/dental/vision/401k, Power Digital offers a comprehensive and generous commission structure for new client signs, contract renewals, service up-sells, and quarterly performance bonuses.

 

Some of Your Duties & Focal Areas

  • Manage large paid search campaigns across various industries
  • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
  • Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
  • Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
  • Keep up your education on industry topics
  • Participate in the hiring process ensuring the best resources are selected for the team
  • Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
  • Improve upon paid media processes and innovation of new strategies and techniques
  • Vendor management for new channels and support channels
  • Work toward developing into a technical strategist or account manager

 

Basic Criteria and Requirements

  • Ideally 1 – 2 years of digital marketing; Agency experience a plus
  • Bachelor’s Degree or equivalent work experience
  • Minimum 6 months of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
  • Strong Excel skills with clear understanding of advanced Excel features
  • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
  • Detail-oriented and organized with strong note taking acumen
  • Strong enthusiasm, passion, creativity and commitment to paid media and client work
  • Entrepreneurial spirit with passion for knowledge and personal growth

 

Bonuses

  • Experience with Conversion Rate Optimization programs such as Crazy Egg, Unbounce & Optimizely
  • Experience or desire to learn Scripts, Programmatic Direct, Media Buys, or Knowledge Graph Optimization

 

Now is your chance to join a successful agency full of opportunity during a time of exciting growth.  We’re ready to meet you!