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paid media

Paid Advertising Strategist (Paid Search)

About the Role

Power Digital is hiring for a Paid Advertising Strategist to support our Paid Search team!
Duties & Focal Areas
  • Manage large paid search campaigns across various industries
  • Analyze performance data and provide intelligent analysis, interpretation and appropriate action plans based on data driven conclusions
  • Manage all client budgets and advise on budget changes, both between campaigns within a paid account and across channels based on overall return for your clients
  • Help determine client benchmarking and implement optimizations to hit client KPI’s in the quickest time possible
  • Keep up your education on industry topics
  • Participate in the hiring process ensuring the best resources are selected for the team
  • Clearly communicate with internal agency team about client goals, feedback and scheduled workflow
  • Improve upon paid media processes and innovation of new strategies and techniques
  • Vendor management for new channels and support channels
  • Work toward developing into a senior strategist or account manager
 Basic Criteria and Requirements
  • Ideally 2-3 years of digital marketing; Agency experience a plus
  • Minimum 1.5 years of experience in search engine marketing. Specifically having experience with bid monitoring and adjustment of paid search campaigns, defining terms and writing effective copy highly relevant and targeted to clients’ core products or services
  • Strong Excel skills with clear understanding of advanced Excel features
  • Ability to handle multiple tasks in a fast-paced environment and under tight deadlines
  • Detail-oriented and organized with strong note taking acumen
  • Strong enthusiasm, passion, creativity and commitment to paid media and client work
  • Entrepreneurial spirit with passion for knowledge and personal growth