Influencer Marketing Strategist
About the Role
About The Company
Power Digital Marketing is a leading digital marketing agency in San Diego. Our agency specializes in lead generation, ecommerce, and driving revenue for our clients. We create custom marketing strategies for our clients that touch on different channels that best suit their needs, ranging from PR and Influencer Marketing, to Content Marketing, SEO, PPC, Social, Email, and Web Development.
About the Position
Our PR team focuses on Influencer Marketing, SEO Outreach, and Media Relations. We are looking for an influencer marketing guru to join our team as a strategist and executioner. We are looking to add an influencer specialist to run and ideate campaigns, manage influencer relationships and be client-facing to deliver on results and metrics. A general understanding of digital marketing channels is a plus!
The ideal candidate has experience running influencer marketing campaigns from A-Z starting with strategy development, and outreach to secure coverage on Instagram, TikTok and YouTube. We are also looking for someone who can bring their influencer relationships and expertise to our team to help grow our influencer offering.
We have a variety of Influencer Marketing and PR clients but it is more heavily weighted in the lifestyle, CPG and B2C space.
Core Influencer Marketing Strategist Needs
- Influencer strategy development
- Influencer list building
- Influencer campaign asset development
- Influencer campaign execution and securing coverage
- 2+ years of influencer marketing experience
- 2+ years of agency experience is a bonus
- Account management experience
- Existing influencer relationships
- Experience building and executing influencer marketing campaigns
- High attention to detail
- Creative thinker
- Strong work ethic and initiative
More About Our Agency
Power Digital was recently recognized as one of Inc. Magazine’s Fastest Growing Companies as well as Best Places to Work from Inc. Magazine, Outside, and San Diego Business Journal. Our team is made up of digital strategists, data architects, analysts, writers, developers and engineers all passionate about driving results for our clients. We believe in taking a customized approach to marketing based on a client’s industry and current position within the competitive landscape of that market segment. We would love to talk with you if you think you are a fit for this role.