Influencer Marketing Account Manager
About the Role
About The Company
Power Digital Marketing is a leading digital marketing agency in San Diego. Our agency specializes in lead generation, ecommerce, and driving revenue for our clients. We create custom marketing strategies for our clients that touch on different channels that best suit their needs, ranging from PR and Influencer Marketing, to Content Marketing, SEO, PPC, Social, Email, and Web Development.
About the Position
Our PR team focuses on Influencer Marketing, SEO Outreach, and Media Relations. We are looking for an influencer marketing guru to join our team as a strategist, executioner, and account manager. Power Digital is unique in that our account managers are also the project managers for his or her specific channel. We are looking to add an influencer specialist to run campaigns who will also be client-facing as the main point of contact and account manager who oversees and communicates all marketing channels’ workflow on the account. For this reason, we are looking for a candidate who has a general understanding of digital marketing channels.
The ideal candidate has experience running influencer marketing campaigns from A-Z starting with the sales process, through strategy development, and outreach to secure coverage on Instagram and YouTube. We are also looking for someone who can bring their influencer relationships and expertise to our team to help grow our influencer offering.
We have a variety of Influencer Marketing and PR clients but it is more heavily weighted in the lifestyle and B2C space.
Core Influencer Marketing Account Manager Needs
- Influencer strategy development
- Influencer campaign execution and securing coverage
- Account management
- Media relations outreach support as needed
- 2-4 years of influencer marketing experience in a client-facing role
- 2+ years of PR experience in media relations is a plus
- Account management experience
- Experience building and executing influencer marketing campaigns
- High attention to detail
- Creative thinker
- Strong work ethic and initiative
More About Our Agency
Power Digital was recently recognized as one of Inc. Magazine’s Fastest Growing Companies as well as Best Places to Work from Inc. Magazine, Outside, and San Diego Business Journal. Our team is made up of digital strategists, data architects, analysts, writers, developers and engineers all passionate about driving results for our clients. We believe in taking a customized approach to marketing based on a client’s industry and current position within the competitive landscape of that market segment. We would love to talk with you if you think you are a fit for this role.