PR & Outreach

7 Tips to Write a Compelling Media Pitch

If you’re trying to write a successful media pitch, there are a variety of factors to consider in order to…

2 weeks ago

What Do I Invest In: Media or Influencer Outreach?

As the business owner of a small start-up, you likely wear many hats. From overseeing your business model to ensuring…

1 month ago

How to Build A “Best Place to Work” Company

It’s no secret that Power Digital Marketing has won numerous awards over the past few years for its outstanding company…

2 months ago

Why Using a Real Marketing Agency is Better Than Using Social Network Influencer Platforms

You’ve probably seen them. They’re parading around on world travels or telling you what products to use in your daily…

3 months ago

What is Data-driven PR and Why Should You Be Using It?

In today’s marketing world, you need to use every tool at your disposal to keep up with your competition. And…

4 months ago

How You Can Use PR to Solve the Issue of Fake Online Reviews

Online reviews were designed to improve the purchasing process for consumers by giving them a simple way to research products.…

4 months ago

How You Can Use PR to Solve the Issue of Fake Online Reviews

Online reviews were designed to improve the purchasing process for consumers by giving them a simple way to research products.…

4 months ago

How to Get the Most Out of Your Press Release

While press releases may no longer be the primary method for distributing company news in our modern society, they are…

5 months ago

How to Make the Most Out of Your Holiday PR Strategy

If you haven’t started planning your marketing strategy for the holiday season, you are way behind schedule. However, if a…

6 months ago

How to Field Inbound Press Inquiries

With the rise of the digital age, viral videos, and the ability to rapidly spread information with the click of…

7 months ago

Influencer Aesthetic: Which Profiles Are the Most Appealing?

With Instagram constantly reaching new heights of users, a plan is needed to create a more aesthetically pleasing Instagram feed…

7 months ago

How to Perfect Your Influencer Marketing Strategy

Once you’re up and running with your influencer marketing campaigns and have identified your target influencers, there are a few…

7 months ago