16 Free Image Quotes to Boost Engagement on Social Media (& why they work)
Ever seen a quote pop on on your newsfeed that stuck with you? A small piece of wisdom that’s pretty enough to catch your eye and meaningful enough for you to take it with you as you go about your day? These little quotes and mantras can do more for you than give you something to think about – especially if you’re a marketer. Below, we explain why posting quotes to your brand’s social media page can be beneficial, along with a starter kit bank of quote images for you to use on your social pages!
Image Quotes Can Boost Your Brand’s Social Media Engagement
Seems kind of silly, right? What does a quote by Abe Lincoln have to do with my business? Abe doesn’t know anything about selling shoes or software or a cell phone case. Aside from the fact that his face is on $5 bills and pennies, he has no place in my marketing strategy. That’s one way to look at it. Another way to see it is less about the direct correlation and more about the abstract. Here’s why image quotes work when you’re trying to boost your brand’s social media engagement.
Quotes get attention quickly and stick. When you’re scrolling through your feed on instagram before bed or playing on Facebook while you wait for your number to be called at In and Out, you might be hoping to come across something funny, ridiculous or relatable that you can tag your friends in or screenshot and send in your group text. Image quotes fall into this category of content, so regardless of what time you catch them with your content it can work for you.
As a brand, knowing how your audience spends time on each platform you’re marketing on is key. When you’re pushing organic content through each channel, the content that will win your audience over is not likely the post announcing a sale – it’s the post about something that they can relate to. It’s an instant connection made in a split second that will help build that trust between you and the person who sees your content. The beauty of quote graphics is if they do capture someone’s attention, it’s probably because that particular mantra, idea or perspective is meaningful to them. As the page that posted it, you just won points.
People like quotes because they can relate to them, and as a marketer trying to appeal to a particular audience, relating to people is your best bet for capturing their time and attention and building trust. Regardless of what it is you’re promoting, relating to your audience is never a bad thing. Mix it up, share content that speaks to what your audience thinks, struggles with and gets happy about. You speak to your audience through the content you share, and to build a strong relationship you must be able to relate to them on more than just products. Be the friend who gives them good advice or wisdom and they will be more likely to take interest in your products or services.
We have found a lot of success in building engagement for our clients’ social media channels by mixing in image quotes into our social media content strategy. For the reasons mentioned above, this type of social content can expand your viral reach, exposing you to more people and opening the opportunity for you to cast a wider net when you push out promotional content.
Hand-Picked By Us – Image Quotes For You To Share On Social Media
To help get you off on the right foot we asked our team to share some of their favorite quotes, which we used to create eye-catching graphics we bet your audience will like. Take a look at what we put together for you below, feel free to save and share any of these images on your personal or business pages and see how they perform.
If you’d like to create your own, here are some handy hints for creating quote graphics:
- Design: Use Canva or PicMonkey (no special training needed to use these – they are simple, user friendly and FREE)
- Hi-res images: Use Unsplash, Pexels, or PixaBay(all images are free to use and copywrite free)
- Size: 1200×1200 is a good standard size to use for Facebook and Instagram
Our Team’s Favorite Quotes
You already know at least one person will like these if you share them. And yes, there is a quote by Abe Lincoln in here.
Priscilla Jeng – Paid Media Project Manager
“Do something today that your future self will thank you for”
John Saunders – Director of Web Development
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment” – Ralph Waldo Emerson
Samantha Wormser – PR Manager
“Be the energy you want to attract.”
Kate Lobel – Director of Public Relations
“The effect you have on others is the most valuable currency there is.” – Jim Carrey
Antonio Johnson – Head of SEO
“He who says he can, and he who says he can’t, are both usually right.” – Confucius
Ryan Larkin – Paid Media Account Manager
“If you can’t explain it simply, you don’t understand it well enough” – Albert Einstein
Hans Tveten – Paid Media Account Manager
“In order to succeed, your desire for success must be greater than your fear of failure” – Bill Cosby
Christiana Minga – Content Marketing Account Manager
“It’s nice to be important, but it’s more important to be nice”
Denise Chang – Paid Media Project Manager
Discipline is just choosing between what you want now and what you want most. – Abraham Lincoln
Mike Iaco – Executive Marketing Strategist
“Choose a job you love, and you’ll never have to work a day in your life” – Confucius
Nicole Grodesky – SEO Senior Strategist
The world is a book, and those who do not travel read only a page. – Saint Augustine
Zellie Friedman – Social Media Manager
“Be fearless in the pursuit of what sets your soul on fire.” Jennifer Lee
Bill Wilkinson – SEO Technical Director
“You miss 100% of the shots you don’t take” – Wayne Gretzky
Nick Slettengren – Co-Founder
“if it doesn’t challenge you it doesn’t change you” – Fred DeVito
Sean Dilger – SEO Project Manager
“Work Hard, Play Hard”
Emily Hickey – Director of Culture & Development
“When you get, give. When you learn, teach.” – Maya Angelou