Social Media Marketing - San Diego Agency | Power Digital


In today’s society, word of mouth references are more influential than ever. If your brand is being talked about, you want to know what’s being said. If your brand is not being talked about, what can be done to ignite that conversation?

Social Media gives us the power to listen, share, converse, learn, and connect – all at the same time. Knowing what your audience is talking about – and why – allows us to react strategically. By utilizing a network of social channels, we focus on building relationships with users in your target audience by engaging them with content that is meaningful to their lives. The end goal? Convert your audience into customers.

Zellie FriedmanSocial Media Manager
Build A Community
More than just customers, your community is part of something larger where they experience intense active loyalty with your brand.
Real Time Communication
Social Media Marketing gives your brand the chance to speak directly to your customers in real time.
Drive Prospects & Clients
Tap into your newly built community by promoting your products, services, or content.

For Results

Evaluate Social Platforms

Our team has a deep understanding of the most popular social networks, but that doesn’t always mean your business should focus on all of them. We identify which social platforms we should target: Facebook, Twitter, YouTube, Google+, Instagram, LinkedIn, Pinterest, and any others that may become relevant over time. Our team is always looking out for new and developing social technology.

Custom Social Strategy

With a strong understanding of which network will best help you reach your target audience we adapt our content across each platform to drive the highest amount of engagement possible. We leverage audience analytics and insights to develop a comprehensive brand persona which we then build our content strategy around. This content is design to start a conversation with your audience while complimenting their interests and lifestyle.



Campaign Execution

We deploy our expert Social Media team to strategically create, monitor, analyze, engage, measure, and react to consumer communication and trends. We take it beyond simply listening and reacting to conversations by creating your brand’s social personality, benchmarking trends for new opportunities, integrating our initiatives into the bigger marketing picture, and providing frameworks to surpass key performance indicators (KPIs). Power Digital Marketing’s social media process gauges the consumer awareness of your brand, facilitates positive relationships with key online influencers, and provides strategic initiatives designed to increase business.

Measure & Optimize

We provide a monthly in-depth analysis on channel performance not only for our clients, but for us too. Seeing progress is great, but understanding it is better. We live in our analytics – the key information about our audience and how they interact with our pages and the content we share which allows us to improve month over month.

What good is data if it’s not put to use? At Power Digital, our actions speak just as loud as our words. Our strategies are not set in stone – and how could they be? As long as we’re collecting new insights from the data, there will be a need to tweak our approach in order to refine and improve.

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