With all the recent hype around newer marketing channels like social media and mobile, email marketing tends to take a backseat. It’s commonly regarded as “old-fashioned” or “spammy”. However, anyone who has utilized email marketing to boost their business will tell you otherwise.
Not only is email marketing incredibly cost-effective, boasting an ROI of 4,300% (according to the Direct Marketing Association), but it’s one of the best ways to build relationships with your customers while also driving conversions.
So, is email marketing dead? Far from it! Learn how Power Digital Marketing can help make email marketing work for your business.