Email Services - Power Digital

Overview

With all the recent hype around newer marketing channels like social media and mobile, email marketing tends to take a backseat. It’s commonly regarded as “old-fashioned” or “spammy”. However, anyone who has utilized email marketing to boost their business will tell you otherwise.

Not only is email marketing incredibly cost-effective, boasting an ROI of 4,300% (according to the Direct Marketing Association), but it’s one of the best ways to build relationships with your customers while also driving conversions.

So, is email marketing dead? Far from it! Learn how Power Digital Marketing can help make email marketing work for your business.

Connect with Your Customers
Does anything sound more ideal than having your marketing messages appear in your customer’s inbox right next to personal messages from close friends and family? Didn’t think so.
Drive Revenue
Email is arguably the most profitable marketing channel out there. In fact, it brings in $40 for every $1 spent! We dare you to try to name another marketing channel with such astounding ROI.
Deliver Targeted Content
Say goodbye to the days of non-targeted marketing. With email you have total control over what your prospects see based on where they are in the buyer’s journey.

Process for Results

List Management

In the marketing world, your business is only worth as much as your mailing list. Basically this means that even if you have a list of one million subscribers, if it doesn’t contain qualified contacts, it doesn’t mean much! Before we develop an email strategy for your business, we spend time cleaning up your lists to ensure maximum deliverability then segmenting them for the best results.

Content Creation & Design

Email marketing is one of the most personal and direct marketing channels out there. As a result, crafting the perfect email is just as much of an art as it is a science. The average person receives about 121 emails per day. How do you make your email stand out from the rest? If you guessed valuable content, then ding ding ding we have a winner! At Power Digital, our team of master wordsmiths and designers use their skills to craft engaging email content and templates to ensure that your brand’s email stands out in your subscriber’s inbox.

Lead Nurturing & Conversion

Think about your list of email subscribers. If you’re like any average e-commerce or lead generation site, about 25% of those subscribers are familiar enough with your brand or far enough down the marketing funnel to convert. However, about 50% of your subscribers are not quite at that point yet. That’s a pretty significant portion if you ask us!

This is why it’s incredibly important that you are nurturing these leads with relevant, helpful content that will help to build trust in your brand and push them further down the funnel. At Power Digital, we build email sequences with targeted content that will help strengthen your relationship with prospects and ultimately turn them into paying customers.

Test, Measure, & Optimize

Not only is email targeted, shareable, and cost-effective, but it is also measurable. Email marketing platforms such as MailChimp and AWeber have sophisticated analytics dashboards that let us see, in real-time, how many users opened and clicked on an email as well as how much revenue that particular email generated. We can use this real-time data to test everything from subject lines to email template to CTAs to ensure that we are creating email campaigns that resonate best with your target audience.

Awwwards