Unhinge - Power Digital Marketing

Unhinge

The Challenge

As a new e-commerce website Unhinge Hardware was looking to make their mark in a crowded marketplace. Their main goal was to establish themselves in the space, building up brand awareness amongst consumers while, more importantly, driving a high ROI. Working closely with their team we were able to dive into their customer personas and better tie their digital marketing efforts to the bottom line.

  • +125%ecommerce conversion rate
  • +92%ecommerce revenue
  • 22point increase in domain authority

The Strategy

During those first two months, we noticed that certain orders coming through were much larger than others, so we studied those patterns. Turns out, those orders were placed by contractors. With this in mind, we altered our messaging to be “Low Price Leaders” and brought on additional inventory of popular commercial brands.

The shift in our target market paid off and we fired on all cylinders, building out Search and PLA campaigns tailored to our contractor clientele, altering our SEO strategy to target large order queries, and performed a complete conversion rate optimization (CRO) revamp of their site.

Services Used

  • CRO
  • Paid Media
  • SEO

Results

From month two to month three we realized a 92% increase in site revenue, a 48% increase in average order value, and 125% increase in e-commerce conversion rate. In addition to revenue, Unhinge's domain authority has raised 19 points in a 4 month span. With revenue continuing to grow each month, we are now at a 623% lift from month one with no signs of slowing down.
  • Testimonial

    The Power Digital team has been a major driver of our companies online growth. They have consistently gone above and beyond to help us grow our customer base, improve our conversion rates and drive revenue and brand awareness. Power Digital deployed a team around our company with experts focused on each of our key channels including SEO, PPC, Social and PR. Every team member that works on our account has a real passion for their role and our company, they really care about our success. Their transparency and monthly reporting has helped our Executive team track progress and feel fully confident in the direction of our campaigns. I highly recommend Power Digital as a marketing partner and wouldn't hesitate to bring them on as your online digital marketing partner. Kenny Hsui, Director, Unhinge Hardware
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