As a result of our outreach, we secured 20 pieces of influencer coverage in the form of Instagram posts including mentions of not only Pet Conscious, but also Canna-Pet in one month! All of the influencers we worked with have large followings between 10,000 to 50,000 with a highly engaged audience. These influencers contributed to the growth in the Pet Conscious following, which over the span of three months has grown from 0 to 6,900 followers.
The client really values the influencer coverage we have secured and sees the impact of partnering with influencers in this space who are in the micro-influencer tier and have a more engaged audience. As a small business that does not have the resources for custom imagery creation, the influencer images we were able to receive provided for great collateral to help build the new social channels for Pet Conscious with beautiful images from people who directly support the foundation as well as Canna-Pet.