- 25.18%increase in new users Year over Year
- 155.91%increase in conversion rate
- 172.92%increase in leads/conversions
NAPS is a B2B client whose main focus was maintaining their industry-leading positioning within Google’s organic search results. Although NAPS was dominating the SERPs, their competitors were not far behind - many were undertaking extensive SEO initiatives in order to improve their rankings. NAPS began to notice that the significant gap in the SERPs between themselves and their competitors was decreasing.
In addition, NAPS also wanted to drive more leads through their website in order to increase their overall sales volume and bottom line. When NAPS first approached Power Digital, their conversion rate was very low, with many visitors entering and leaving the site without taking any sort of desired action. While conversion rates were low on both desktop and mobile devices, we noticed a significantly lower rate on mobile devices than on desktops.
Because NAPS’ website already had high usage rates (mainly from internal and client portals within the site), we wanted to increase conversions and traffic from new users that have not previously been to the website.