We developed a unified brand image and voice to be used across their entire social marketing campaign. This included an appropriate balance of promotional materials, testimonials, and “fluff content”. Their following is emotionally attached to the brand so strictly promotional posts were off-putting and did not provide value. By sharing non-promotional content and customer spotlights, we were able to build brand attachment and increase engagement.
We combined this content strategy with a strong Influencer Outreach campaign, leveraging like-minded, influential people to support brand on their pages. All influencers were given the product to use themselves in order to keep testimonials accurate and legitimate. The final piece of growing their engagement and following included targeted engagement outreach where we introduced followers of non-competitive brands with similar target audiences to our client by liking their content. Our creative strategy, influencer outreach campaign, and targeting engagement efforts allowed us to build a loyal, long-term following.